Marketing Manager

Responsibilities

1. Assist the Chinese Director in daily marketing operations and department management.
2. Plan and execute monthly and quarterly marketing campaigns together with dealer networks, aligned with business and sales priorities.
3. Lead local campaign execution around key business moments, including new product launches, auto shows, festive campaigns, sponsorships, and regional activations.
4. Plan, organize, and manage company events, including product launches, dealer conferences, media events, corporate functions, employee engagement activities, and other marketing-related events, ensuring successful execution from planning to post-event evaluation.
5. Work closely with dealers to support marketing execution, including showroom activities, mall displays, test drives, and lead generation activities.
6. Support the localization of brand communication and campaign materials to ensure relevance to the local market.
7. Support product communication activities, including launch campaigns, auto shows, and regional marketing events.
8. Coordinate with local agencies, event organizers, suppliers, and vendors to ensure the timely and effective execution of marketing campaigns and company events.
9. Support digital campaigns and lead generation initiatives, including Facebook, TikTok, livestream campaigns, and CRM lead follow-up.
10. Monitor campaign performance, media exposure, customer engagement, and event effectiveness, providing recommendations for continuous improvement.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum 5 years of experience in automotive marketing, with strong hands-on experience in campaign execution and dealer marketing.
• Strong experience working with dealer networks and managing marketing execution across multiple stakeholders.
• Experience in product launches, auto shows, festive campaigns, sponsorships, and regional marketing activities.
• Experience in digital campaigns, livestream marketing, and lead generation is a plus.
• Strong execution, communication, and project management skills.
• Ability to work under pressure and manage multiple projects simultaneously.
• Fluent in English, both written and spoken.