Marketing Manager

Full-time | Onsite | Loakan, Baguio City

Monday- Friday | 9AM-6PM

We are looking for a strategic and data-driven Marketing Manager to lead the marketing efforts of New Media Services, an AI-enabled outsourcing company serving global clients. The role is responsible for developing and executing marketing strategies that generate qualified leads, strengthen brand positioning, support sales, and drive revenue across multiple service brands.

This position oversees the company's end-to-end marketing function, including demand generation, digital marketing, SEO, content, creative production, paid advertising, analytics, and marketing operations.

KEY RESPONSIBILITIES

Marketing Strategy

• Develop and execute annual and quarterly marketing plans aligned with company growth objectives.
• Own the overall marketing roadmap across multiple brands and service lines.
• Present marketing plans, campaign performance, and strategic recommendations to senior leadership.

Demand Generation

• Build and optimize lead generation campaigns targeting B2B decision makers.
• Generate Marketing Qualified Leads (MQLs) through digital marketing, content, SEO, paid media, outbound initiatives, and events.
• Continuously improve lead quality, conversion rates, and customer acquisition costs.

Digital Marketing

• Manage Google Ads, Meta Ads, LinkedIn campaigns, and other paid acquisition channels.
• Plan, launch, monitor, and optimize campaigns based on performance metrics.
• Manage campaign budgets and maximize ROI.

SEO & Organic Growth

• Lead technical SEO, on-page SEO, off-page SEO, content optimization, and keyword strategy.
• Drive Generative Engine Optimization (GEO) / Answer Engine Optimization (AEO) initiatives to improve AI search visibility.
• Monitor rankings, traffic, backlinks, and organic conversions.

Content & Brand Marketing

• Develop messaging and positioning for company services.
• Oversee content creation

Creative Leadership

• Manage designers, video editors, content creators, and external vendors.
• Review creative concepts, approve designs, and ensure brand consistency across all channels.
• Maintain quality standards for all marketing assets.

Sales Enablement

• Work closely with the sales team to improve MQL handoffs and pipeline performance.
• Develop sales materials and messaging that support business development.
• Collaborate on account-based marketing initiatives and strategic campaigns.

Marketing Analytics

• Track and report key marketing metrics including:

1. Website traffic
2. MQLs
3. Conversion rates
4. CPL
5. CAC
6. ROAS
7. Pipeline contribution
8. Closed deals
9. Marketing-attributed revenue

• Present actionable insights and recommendations to leadership.

Team Management

• Lead and mentor the marketing team.
• Set KPIs and ensure projects are delivered on time.
• Coordinate cross-functional initiatives with Sales, Operations, Product, and Leadership.

QUALIFICATIONS

Required

• 3+ years of B2B marketing experience.
• Proven experience managing integrated marketing campaigns.
• Strong understanding of lead generation and sales funnels.
• Experience with Google Ads, Meta Ads, LinkedIn Marketing, and marketing analytics.
• Hands-on experience with SEO, GEO and content marketing.
• Excellent project management and stakeholder management skills.
• Strong written and verbal English communication skills.

Preferred

• Experience marketing outsourcing, BPO, SaaS, AI, or technology services.
• Familiarity with AI tools and generative AI workflows.
• Experience with CRM and marketing automation platforms such as HubSpot.
• Experience attending or marketing for international trade shows and events.

Preferred Tools

• Google Ads
• Google Analytics (GA4)
• Google Search Console
• SEMrush / Ahrefs / SE Ranking
• HubSpot
• Mailchimp
• Apollo
• Woodpecker
• Trello or similar project management tools
• Adobe Creative Suite
• Canva
• Figma
• ChatGPT, Claude, Gemini, and other AI productivity tools

Key Performance Indicators (KPIs)

• Marketing Qualified Leads (MQLs)
• Cost per Lead (CPL)
• Customer Acquisition Cost (CAC)
• Pipeline generated
• Marketing-attributed revenue
• Closed deals influenced
• Organic traffic growth
• Keyword rankings
• Website conversion rate
• Paid campaign ROAS
• Lead-to-deal conversion rate

Ideal Candidate

The ideal candidate is a strategic marketing leader who is equally comfortable developing high-level marketing strategy and executing campaigns. They possess strong analytical skills, understand B2B demand generation, can collaborate effectively with sales, and have experience leading creative teams while leveraging AI and modern marketing technologies to drive business growth. This closely reflects the responsibilities you handled during your tenure at NMS, where you led company-wide marketing strategy, managed multiple service brands, oversaw a cross-functional team, partnered with sales, and were accountable for marketing performance and revenue contribution.