Marketing Manager

The Marketing Manager leads Heal Nutrition's brand and consumer marketing agenda, turning business priorities and consumer insights into campaigns that build brand equity, accelerate trial and repeat purchase, and deliver profitable sales growth. The role owns integrated planning across retail, e-commerce, social commerce, trade marketing, product launches, sampling, roadshows and brand activations.

Key Responsibilities

• Develop annual and quarterly marketing strategies, roadmaps and campaign calendars aligned with Heal Nutrition's business and sales objectives.
• Lead integrated brand and performance marketing initiatives that drive brand awareness, customer acquisition, retention and profitable sales growth.
• Manage the full campaign lifecycle, including consumer insights, ideation, planning, execution, optimisation and post-campaign evaluation.
• Lead new product launches and reformulations, covering positioning, key selling points, go-to-market plans, launch materials and performance tracking.
• Oversee digital marketing across Meta, TikTok, Google, marketplaces, content marketing, SEO support and landing-page optimisation.
• Guide social media strategy, including content pillars, brand voice, posting cadence, creator collaborations and audience growth.
• Strengthen Heal Nutrition's brand positioning and ensure consistency across packaging, digital content, retail materials and consumer touchpoints.
• Work with Sales, Key Accounts and E-commerce teams on retailer campaigns, promotions, trade marketing, POSM and merchandising.
• Plan and supervise sampling programmes, roadshows, exhibitions, gym activations, product launches, brand experiences and partnership events.
• Oversee CRM initiatives across email, SMS, WhatsApp, lifecycle journeys and retention campaigns.
• Manage the annual and monthly marketing budget, monitor campaign ROI and recommend improvements based on performance data.
• Lead, coach and develop the marketing team while coordinating effectively with internal teams, agencies, creators and external partners.

Requirements

• Bachelor's degree in Marketing, Business, Communications or a related discipline.
• At least 6 years of relevant marketing experience, including team or project leadership; FMCG, food and beverage, health and wellness, retail or consumer brands is strongly preferred.
• Proven experience in brand management, product launches, integrated campaigns, trade marketing, digital marketing and consumer activation.
• Strong commercial and analytical ability, including budget management and interpretation of sales, campaign and consumer data.
• Good understanding of modern trade, pharmacy, specialty retail, e-commerce, marketplaces and social-commerce channels.
• Excellent communication, presentation, negotiation and project-management skills.
• Creative, hands-on, detail-oriented and comfortable operating in a fast-moving growth environment.
• Strong command of English and Bahasa Malaysia; Mandarin is an advantage.