Corporate Branding & Marketing Manager (Life Sciences)

Corporate Branding & Marketing Manager

B2B Healthcare & Life Sciences | Build the Brand, Shape the Growth

Location: Selangor, Malaysia

Employment Type: Full-time

About CytoHealth

CytoHealth is a Malaysian life-science company focused on bioprocessing, healthcare technology and B2B solutions for healthcare and industry partners. As we enter our next stage of growth, we are strengthening our corporate brand and building a more structured marketing function to support our business expansion.

We are looking for a Corporate Branding & Marketing Manager who can take ownership of this journey — not simply manage social media, but help shape how CytoHealth is positioned, communicated and experienced by our clients, partners and industry stakeholders.

Why this role

This is a builder's role.

You will have the opportunity to develop and strengthen the marketing function of a growing life-science company, working closely with the CEO, CSO, Business Development and Project teams.

You will be expected to think strategically, but also be comfortable getting your hands dirty with execution. From corporate positioning and content strategy to events, presentations, digital presence and marketing campaigns, you will have meaningful ownership of the function.

What you will own

1. Corporate Branding & Positioning

· Develop and strengthen CytoHealth's corporate brand positioning and messaging.

· Ensure consistency across corporate presentations, website, social media, brochures, proposals, events and other communication channels.

· Develop corporate communication materials that clearly communicate our capabilities, value proposition and differentiation.

· Establish and maintain practical brand guidelines for internal use.

2. Marketing Strategy

· Develop and execute an annual marketing strategy aligned with business objectives.

· Translate business priorities into practical marketing campaigns and initiatives.

· Identify relevant market segments, customer needs and communication opportunities.

· Develop content and campaign strategies for B2B healthcare and life-science audiences.

· Work closely with Business Development to support lead generation, market engagement and client conversion.

3. Content & Communications

· Develop content pillars and a structured content calendar.

· Oversee corporate, educational and industry-related content across relevant channels.

· Translate technical and scientific information into clear, credible and engaging communication.

· Coordinate with internal technical teams to ensure accuracy of scientific and technical content.

· Manage corporate announcements, company profiles, presentations and other communication materials.

4. Digital Marketing

· Manage and continuously improve CytoHealth's digital presence, including website and relevant social platforms.

· Monitor digital performance and identify opportunities for improvement.

· Work with internal team members and external vendors/agencies where required.

· Develop campaigns that support brand awareness as well as commercial objectives.

5. Events & Industry Engagement

· Plan and coordinate exhibitions, conferences, seminars, corporate events and industry engagements.

· Ensure consistent corporate presentation across physical and digital events.

· Coordinate marketing materials, booth requirements, presentations and post-event follow-up activities.

6. Marketing Operations

· Establish practical marketing workflows, calendars, templates and reporting systems.

· Manage external agencies, designers, photographers, printers and other marketing vendors where required.

· Manage marketing budgets and expenditure within approved parameters.

· Track key marketing KPIs and provide regular performance updates.

What we're looking for

We are looking for someone who is strategic enough to see the bigger picture, but hands-on enough to execute it.

Essential

· Degree in Marketing, Communications, Business, Mass Communications or a related field.

· Approximately 5–8 years of relevant marketing, branding or communications experience.

· Experience in B2B marketing, corporate branding or marketing communications.

· Strong written and verbal communication skills.

· Strong presentation and storytelling ability.

· Able to independently plan, prioritise and execute projects.

· Comfortable working with multiple stakeholders and external vendors.

· Strong attention to detail and a good sense of brand quality.

· Advantageous

· Experience in one or more of the following industries:

· Healthcare

· Pharmaceutical

· Biotechnology

· Life Sciences

· Medical Devices

· Diagnostics

· Laboratory / Scientific Services

· B2B Technology

· Professional Services

Industry experience is an advantage, but not a strict requirement.

We are particularly interested in candidates who can demonstrate that they have successfully built or strengthened a brand, marketing function, campaign or market presence.

The person we're looking for

You may be a:

· Marketing Manager

· Brand Manager

· Marketing Communications Manager

· Corporate Communications Manager

· Assistant Marketing Manager

· Senior Marketing Executive

· Marketing Lead

who is ready to take broader ownership.

You should enjoy working in an environment where things are still being built. You will not have a large marketing department behind you from day one — you will be expected to think, plan, coordinate and execute.

If your strength is purely social media management, this may not be the right role.

If you enjoy building brands, developing strategy, turning ideas into execution and seeing tangible results, we'd like to hear from you.

We are interested not only in what you have done, but also in how you think and how you turn ideas into results.