Primary Functions:
Responsible for the development, execution, and evaluation of marketing activities for restaurant brands under Mc Wilson Food Group (Gringo, Honeybon, and Tatatito)
Major Responsibilities:
- Develops and executes marketing plans for assigned major brands which include brand and product positioning, marketing communication, and media mix.
- Evaluates the effectiveness of all marketing and digital activities in relation to business objectives and identifies reasons for success or failure.
- Regularly tracks and reviews analysis on sales and marketing data gathered and recommends appropriate action plans.
- Conceptualizes new product offerings, promos, and ads creation to boost sales.
- Regularly seeks field input on program evaluation, market conditions, consumer insights, and competitive activities for developing marketing strategies.
- Conducts analysis and periodical review of brands, competitive landscape, and consumer trends to develop programs that enhance the brand's equity and marketplace performance.
- Studies new possible channels and markets.
- Manages digital marketing.
- Manages marketing budgets. Submits post-campaign evaluation and expense reports.
- Manages performance of team members and ensures the implementation of developmental plans.
- Executes other marketing-related duties, as required.
