Build and execute comprehensive marketing plans that align with business objectives, driving growth and brand awareness own content calendar plan.
Manage and oversee monthly content calendars, ensuring timely delivery across digital, social, and offline channels.
Strengthen Brand Positioning ; Define and maintain consistent brand messaging , ensuring alignment across all marketing efforts and touchpoints.
Lead Creative Collaboration ; Manage relationships with outsourced creatives, designers, and copywriters to produce high-quality, on-brand content.
Executive Campaigns; Plan, launch and manage integrated marketing campaigns, including products launches, seasonal promotions, and special initiatives.
Analyze and Optimize Performance; Track key metrics , prepare performance reports and adjust strategies to maximize ROI and engagement
Cross-Functional Collaboration; Partner with sales , products, and operations teams to ensure marketing efforts support revenue goals and customer experience.
Project and Budget Management ; Oversee multiple concurrent campaigns, manage budgets, and ensure timely execution of deliverables.
Market Trend Monitoring; Stay current on industry trends, competitor strategies and emerging tools to recommend new initiatives and opportunities
Team Leadership; Mentor junior marketers, and foster a collaborative environment that drives creatively and results.
Qualifications:
Minimum of 5 years of experience in marketing, branding, or related roles.
Strong background in content strategy and storytelling across multiple channels
Proven experience in planning and executing monthly content calendars.
Solid understanding of brand positioning and development
Ability to lead and collaborate effectively with outsourced creatives and graphics artists.
Skilled in executing marketing campaigns and promotional initiatives
Strong project management skills, with the ability to meet deadlines and manage multiple campaigns.
