Job Summary
The Marketing Manager is responsible for planning, developing, and executing strategic marketing initiatives to drive brand awareness, showroom traffic, and sales for Homemaker Furniture Corporation in both Visayas & Luzon areas. This role covers both digital and retail marketing activities within the furniture and home lifestyle market.
Key Responsibilities
Strategic & Brand Marketing
- Develops and implements marketing strategies aligned with sales and business goals
- Strengthen brand presence in Visayas & Luzon furniture and home retail market
- Plans seasonal campaigns, promotions, and product launches
Digital Marketing
- Manages social media platforms (Facebook, Instagram, TikTok, etc.)
- Oversees digital advertising campaigns (Meta Ads, Google Ads, influencer marketing)
- Ensures consistent branding across all digital channels
Retail & Local Marketing
- Plans and execute in-store promotions, showroom displays, and mall events
- Coordinate with Visayas/Luzon-based malls, partners, and suppliers
- Work closely with the sales team to support store-level promotions
Analytics & Budget Management
- Monitor campaign performance, sales results, and ROI
- Prepare regular marketing reports for management
- Manage the marketing budget efficiently
Leadership & Coordination
- Lead and supervise the marketing team
- Coordinates with sales, operations, and management
- Ensures timely execution of all marketing initiatives
Hiring Qualifications
Education
- Bachelors degree in any Business-related course or Marketing, Business Administration, Management, Communications, or equivalent
Experience
- At least 3 years of general marketing role experience
- With 3 - 5 years experience in a marketing managerial role in a related field
- Proven experience in digital marketing, promotions, and brand management
- Experience in handling mall events, activations, and campaigns
Skills & Competencies
- Strong leadership and communication skills
- Knowledge of digital marketing tools and analytics
- Creative, organized, and results-oriented
- Ability to manage multiple projects and deadlines
- Familiarization in DTI facets is an advantage
Preferred Qualifications
- Experience in the local retail market is an advantage
- Background in furniture, home dcor, or lifestyle brands
- Experience coordinating with malls, influencers, and local media
