Job Description
Location: Talamban, Cebu
Work Setup: Fully Onsite,
Work Schedule: Monday–Friday, day shift
Role Summary:
The Marketing Manager will drive integrated marketing strategy and execution to build brand awareness, generate customer acquisition, grow vehicle sales, and strengthen the company's market standing. The ideal candidate brings strong experience in integrated marketing, branding, digital marketing, and campaign management, ideally within automotive.
Key Responsibilities:
Marketing Strategy & Planning
Develop and execute marketing strategies aligned with business goals and sales targets
Spot market opportunities, customer segments, and growth levers to expand brand reach and market share
Track industry trends, competitor moves, and consumer behavior to refine marketing efforts
Brand Management
Maintain and build the brand across all channels and customer touchpoints
Drive initiatives that strengthen brand awareness, perception, and loyalty
Manage integrated campaigns for new vehicle, product, and service launches
Campaign Development & Execution
Plan, run, and assess integrated campaigns across digital, print, outdoor, radio, TV, and experiential channels
Lead seasonal promos, dealership campaigns, product launches, trade shows, and events
Measure campaign results and refine future initiatives based on performance data
Digital Marketing & Customer Engagement
Oversee digital strategy across social media, email, SEO, SEM, display ads, and the company website
Monitor traffic, engagement, lead generation, and conversion metrics
Partner with internal teams or agencies on digital content, video, and multimedia production
Market Research & Consumer Insights
Research customer preferences, buying behavior, and industry trends
Analyze competitor marketing, pricing, and promotions
Convert customer feedback into actionable marketing recommendations
Leadership & Team Management
Lead, mentor, and develop the marketing team
Delegate tasks, track performance, and provide ongoing coaching and feedback
Foster collaboration, creativity, and continuous growth within the team
Qualifications:
Bachelor's degree in Marketing, Business Administration, Communications, Advertising, or related field
5–8 years of progressive marketing experience, including 2–3 years in a managerial/leadership role
Automotive industry background strongly preferred
Solid grasp of integrated marketing, digital marketing, branding, and campaign management
Track record managing multi-channel campaigns and product launches
Experience with dealerships, distributors, or retail networks is a plus
Proficiency in digital marketing platforms, CRM systems, Google Analytics, marketing automation tools, and MS Office
Strong analytical skills with the ability to turn data into actionable strategy
