Marketing Manager

Job Title: Marketing Manager (Premium Kids Clothing Brand)

Location: Makati City, Philippines

Employment Type: Full-time

Start Date: ASAP

Job Summary

We are seeking a highly creative and strategic Marketing Manager to lead brand-building initiatives for a premium kids clothing brand. This role is focused on brand positioning, in-store experience, and integrated marketing campaigns, ensuring a consistent and elevated brand presence across all touchpoints. The ideal candidate has a strong background in retail, fashion, or lifestyle marketing, with an eye for premium aesthetics and customer experience.

Key Responsibilities

Brand Strategy & Positioning

• Lead the development and execution of the brand's overall positioning and identity in the premium kidswear market
• Ensure consistency in brand image, messaging, and visual direction across all channels
• Translate brand values into compelling customer experiences

Retail & In-Store Experience

• Oversee and enhance in-store marketing and visual merchandising to reflect a premium brand image
• Plan and execute store activations, launches, and events to drive foot traffic and engagement
• Collaborate with store teams to ensure excellent customer experience and brand storytelling at retail level

Campaigns & Launches

• Plan and execute seasonal campaigns, product launches, and collection drops
• Lead the development of campaign concepts, themes, and creative direction
• Coordinate with internal and external teams (designers, suppliers, agencies) for execution

Partnerships & Community Engagement

• Build relationships with key partners, including malls, lifestyle venues, and complementary premium brands
• Develop collaborations with parent communities and family-focused networks
• Manage PR initiatives, events, and brand exposure opportunities

Creative Direction

• Oversee all brand visuals including photoshoots, lookbooks, store materials, and packaging
• Ensure all creative output aligns with the brand's premium positioning
• Work closely with designers and creatives to maintain a cohesive visual identity

Performance & Budget Management

• Track effectiveness of campaigns and in-store initiatives using relevant KPIs
• Manage marketing budgets, ensuring efficient allocation for maximum brand impact
• Provide regular reports and insights to leadership

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field
• 5+ years of experience in marketing, preferably in fashion, retail, or lifestyle brands
• Strong experience in brand management, retail marketing, and campaign execution
• Proven ability to build and position a premium or aspirational brand
• Excellent project management and stakeholder coordination skills

Preferred Qualifications

• Experience in premium/luxury or children's apparel brands
• Background in visual merchandising or retail environment management
• Established network in malls, retail partners, or lifestyle spaces in Metro Manila

Key Competencies

• Strong brand storytelling and creative direction
• High aesthetic sensitivity and attention to detail
• Strategic yet hands-on execution
• Customer-centric mindset
• Strong collaboration and leadership skills