Marketing Manager

Job Title: Marketing Manager

Location: Hybrid — Showroom/Office in Makati

Compensation: Salary with performance-based bonuses

About Designs Ligna:

Designs Ligna is a 56-year-old family-owned company with a legacy in Philippine design and manufacturing. Founded by Al de Lange, the country's first industrial designer, the company has long celebrated Filipino craftsmanship in the luxury furniture space. Alongside Designs Ligna, the company operates Casa Ligna and serves as the local distributor for CondeHouse and Wendelbo.

Role Overview:

The Marketing Manager will lead marketing across our full brand portfolio — Designs Ligna, Casa Ligna, CondeHouse PH, and Wendelbo PH — building the brand presence, content engine, and campaign strategy that support each account. Reporting directly to the Managing Director, the role combines strategy and execution: running social media and content production, planning events, managing paid campaigns, and directing a freelance team to bring it all to life. Over time, this position offers the opportunity to build and lead a dedicated marketing team.

Key Responsibilities:

• Develop and maintain a content and marketing calendar across all four brand accounts, aligned with company growth objectives
• Own brand identity and consistency across every account, online and offline
• Manage social media presence across the portfolio, with a focus on storytelling, engagement, and brand building
• Oversee content production, including a monthly video production and weekly photography across our factory, showroom, and client homes
• Plan and execute events, including a quarterly pop-up activation, from pre-launch promotion through post-event recap
• Source, brief, and direct a freelance team — photographers, videographers/editors, and copywriters — to deliver on the content calendar
• Oversee the creation of marketing collateral, including sales materials, brochures, and presentations, in support of the sales team
• Plan, launch, and optimize paid advertising campaigns across platforms
• Monitor campaign and content performance, providing regular reporting and actionable insights to leadership
• Manage the marketing budget to maximize ROI across content, campaigns, and events
• Establish systems and processes for a scalable marketing function, with the potential to recruit and lead a dedicated team in the future

Qualifications:

• Degree in Marketing, Advertising, Communications, or related field (or equivalent experience)
• 4+ years of marketing experience, ideally in luxury goods, design, or lifestyle industries
• Proven track record in content production, campaigns, and events
• Comfortable managing freelance talent and running multiple production timelines at once
• Working knowledge of paid advertising platforms (Meta Ads or equivalent)
• Strong eye for photo, video, and design, sufficient to brief and review freelancer work
• Analytical mindset with the ability to track performance and optimize results
• Excellent communication, project management, and organizational skills
• Based in Makati (hybrid flexibility), with willingness to support events as needed

The ideal candidate is both creative and strategic. We value proactive team players who bring fresh ideas and initiative, so even if you don't meet every qualification, we encourage you to apply.