Marketing Manager (Cyberzone) - Events Management

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Early Applicant

Job Description

Oversee and manage end-to-end execution of Cyberzone events, from planning and coordination to on-ground implementation and post-event evaluation.
Ensure smooth, timely, and high-quality event delivery, coordinating with tenants, mall partners, agencies, suppliers, and internal teams.
Act as the on-ground marketing lead during events, ensuring brand guidelines, customer experience standards, and campaign objectives are met.
Monitor event performance metrics (foot traffic, engagement, sales uplift, content output) and consolidate post-event reports and insights.
Proactively identify risks and resolve operational issues in real time during events.
Support the development of event concepts, mechanics, and engagement ideas aligned with Cyberzone's tech, gaming, and pop-culture positioning.
Strong interest and passion for technology, gadgets, gaming, and digital trends (PC, mobile, gaming, smart home, wearables, etc.)
Hands-on experience in event management, on-ground activations, and experiential marketing.
Comfortable working in fast-paced retail and live event environments, including weekends and peak periods.
Tech-savvy with working knowledge of digital platforms, social media, content formats, and basic performance tracking.
Ability to translate tech features into consumer-friendly storytelling and experiences.
Keen eye for brand execution, details, and customer experience.