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First Gen Corporation

Marketing Intern

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  • Posted 22 hours ago
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Job Description

The Customer Experience Intern for Executions will be a dual-purpose role designed to drive growth through proactive lead identification and sustain it through high-impact retention initiatives.

Key Responsibilities

Lead Generation & Nurturing:

  • Prospect Research: Identify potential lead generation activities and assist in the planning and execution of the activity/event.
  • Competitor Intelligence: Monitor competitor strategies to identify new opportunities for lead attraction.
  • Encoding & Pre-Qualification: Execute desktop research or on-ground interviews to pre-qualify prospects and manage the Leads Monitoring Sheet.

Customer Retention & Loyalty

  • Churn Analysis: Schedule meetings with S&E groups to identify at-risk accounts and propose an engagement with them for proactive intervention.
  • Retention Activities: Help create strategy plans to engage customers; Support retention campaigns such as proactive follow-up outreach and health check calls.
  • Feedback Management: Administer and analyze NPS/CSAT surveys to uncover recurring pain points that lead to customer drop-off.

Minimum Qualifications

  • Bachelor's Degree in Marketing
  • Experience in Project Management and Market Research preferred
  • Strong analytical and critical thinking skills
  • Strong communication and interpersonal skills, with ability to adapt to different work styles and personalities
  • Proficiency in MS Office and Google Suite preferred
  • Must be able to report to the office 2x a week

More Info

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About Company

Job ID: 147049477

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