Considering the needs of each program and track, and of each Satellite Campus,and following the principles set by the Dean and Marketing Advisory Council, develops and recommends a marketing strategy and plan to promote the MBA program and tracks and Master in Entrepreneurship programs and tracks
Presents a marketing calendar for each School Year, developing this around marketing themes and showing how these are executed through campaigns and activations
Spearheads conceptualization and design of marketing collaterals, including working with the AGSB Satellite Campus Directors and Program Directors in organizing activation/below-the-line marketing events to create awareness on AGSB and increase student enrollment per location
Works with the Communications Officer and Marketing Advisory Council to recommend content of press releases, print ads and AGSB communications
Manages AGSB's social media accounts (e.g. Twitter, FB, etc.)
Liaises internally with DISCO HE and UMCO, and externally with media service providers and platforms to render AGSB collaterals and publish AGBSB brand campaigns
Conceptualizes, plans, and implements relevant marketing events, both on-campus and offsite
Conducts market intelligence on competitors (e.g. strengths and weaknesses, pricing strategy, competitive advantage, etc.) and identifies new business opportunities, specifically institutional partnerships for in-house MBA.
Coordinates with the UCPRO
Brand Management
Ensures that AGSB's brand purpose and brand value proposition are aptly and consistently articulated across all forms of communications (on-campus displays, print, AGSB website, and electronic media)
Identifies AGSB alumni and students who could be brand ambassadors, and developing campaigns and collaterals that feature them
Ensures that all parties that use the AGSB logo follow AGSB logo policies as set by UMCO
Analyzes the results of AGSB brand surveys and communicates developments to the Dean and Marketing Advisory Council
Public Relations
Identifies funding sources and prepares sponsorship contracts for marketing events and business development opportunities.
Leverages on participation to industry forums, conferences and student discussions to expand market reach and client database for both business and entrepreneurship programs
Databases
Maintains and shares databases for each part of the Marketing and Sales Funnel that the role is responsible for
Collaborates with other functions Office of the Registrar, Admissions in maintaining the seamless link between all databases
Budget and Finance
Prepares the annual marketing budget and monitors actual performance versus projections
Develops budget forecasts that meet the short and long-term goals for AGSB's marketing activities
Provides justification to procurement requirements and ensures prompt liquidation of cash advances for marketing events
People Management
Consults/coordinates with Assistant to the Dean and/or Associate Dean for Admin and Student Services on regulations and policies pertaining to recruitment of new hires, development, performance coaching, and retention of Marketing staff
Counsels staff on performance of role and immediately corrects deviations from target
Develops learning & development plans and interventions for staff
Determines the appropriate work schedule and monitors staff attendance
Others
Performs all other related tasks as deemed necessary by the Dean.
Minimum Qualifications
Knowledge, Skills, and Abilities:
Strategic planning: Developing and executing data-driven marketing strategies that align with company goals.
Market research: Conducting research to identify opportunities, threats, and inform decision-making.
Data analysis: Analyzing marketing metrics to measure ROI, understand campaign performance, and identify trends.
Competitive analysis: Monitoring competitor activities to stay ahead in the market.
ROI analysis: Measuring the return on investment for various marketing efforts.
Content marketing: Overseeing the creation and distribution of content across various platforms.
Social media: Managing social media campaigns and strategy.
