The Marketing Events Officer contributes to the creation of a strong BPI brand that will be the foundation for a differentiated brand experience that delights customers, whether visually or experientially, delivered in identified points of presence, through online or offline locations, consistent and conforming to standards, while at the same time creating value for the bank. He or She manages and oversees the end-to-end implementation of corporate and marketing related events, providing expert advice on project management, creative execution and financial efficiencies. This covers, but is not limited to the annual sales rally, escudo awards and annual stockholder's meeting. The officer also manages the execution of negotiated media values, for sponsorships and partnerships.
Core Responsibilities:
- Implements execution of face to face and virtual events, which are corporate, or marketing related, looking into elevating experiences through a delightful customer journey, creative execution, budget management, and timely implementation
- Conducts and facilitates agency briefings, technical and pre-production meetings
- Establishes and chairs cadence meetings between agencies and internal partners for status reports and monitors that decisions and agreements are followed through to ensure that requirements and expectations are being met
- Monitors and manages the negotiated values provided and consumed related to the sponsorships, including branding and merchandising
- Manages the A&P and OPEX budget for Events
- Looks into compliance with all Risk Guidelines in line with Vendor Accreditation, Engagement, Payments, and Documentation. This document contains confidential data. It is intended solely for the use of authorized recipient(s). Unauthorized use, disclosure, or reproduction is strictly prohibited. Confidential
- Professionally manages all Internal and External relations, collaborating with proper documentation of Project Requirements, Agreements, Approvals, Activity Timelines, Delivery Dates, and Project Close outs. This is in consideration of all supporting documentation needed for compliance with Risk, Party Agreements, Vendor Relations, Transaction billing, payments, and historical references
- Standardizes the Events Management Processes through the enterprise, through the periodical review and update of the Events Playbook and BEM Operations Manual to the Segments, Products and Channels Groups
Qualifications:
- Bachelor's degree in Business, Communications, Marketing, or any related field
- Minimum of 3 years in Events Management
- Proven track record in project management and budget monitoring
- Exposure to integrated marketing communications and sponsorship execution
- Strong grasp of events strategy and execution
- Familiarity with project lifecycle documentation and risk compliance
- Awareness of current trends in marketing and customer experience
- Excellent negotiation and agency management skills
- Strong project and account management capabilities
- Effective conflict resolution and stakeholder engagement
- Ability to analyze and synthesize data into actionable insights
