Job Description
Overview
We are seeking an experienced and visionary Marketing Director (B2B) to lead our consulting practice consisting of 400 high-performing professionals across Marketing Operations, Revenue Operations, and Data & Analytics. This is a unique opportunity to shape and execute the vision for a rapidly growing practice, elevating it to the next level. The ideal candidate will possess deep expertise in marketing technology, consulting service lines, and operational excellence while championing diversity, equity, and inclusion within the team's culture and strategies.
This role will involve scaling the organization significantly, innovating service offerings, developing talent across all levels, managing financial performance, and enhancing market impact. If you're someone who thrives at the intersection of leadership, financial strategy, and consulting innovation, this is the opportunity for you.
Responsibilities
Practice Leadership & Strategy
- Define and implement a multi-year vision for Marketing Operations, Revenue Operations, and Data & Analytics practice.
- Guide the expansion of the team from 400 to 1,000 consultants through capability growth, geographic diversification, and portfolio evolution.
- Introduce and strengthen the operating model for sub-practices, competency architecture, and career pathways.
- Establish a culture of inclusivity, collaboration, and accountability while serving as a role model for the team.
Practice Economics
- Drive financial performance by meeting or exceeding revenue, margin, and contribution targets.
- Optimize utilization, workforce planning, and pyramid management to ensure sustainable growth.
- Design pricing, packaging, and delivery models to improve profitability and operational efficiency.
- Monitor and govern strategic investments in hiring, capability building, and business initiatives.
Go-to-Market & Portfolio Alignment
- Collaborate with Sales and Solutions teams to define priority product offerings that meet evolving market demands.
- Generate scalable service solutions and repeatable delivery processes aligned with business growth goals.
- Ensure synchronization among pipeline development, workforce capacity, and skills demand.
- Act as an executive sponsor for key strategic accounts and complex client pursuits.
Delivery Excellence & Quality
- Establish and implement robust delivery standards, methodologies, and quality governance.
- Drive consistent adoption of value realization frameworks that maximize client success.
- Oversee deliverable quality through performance metrics and client feedback mechanisms.
- Resolve escalated issues from high-impact or high-risk engagements.
Talent Engine & Workforce Strategy
- Design and execute a comprehensive workforce strategy encompassing hiring, internal mobility, and skill-building initiatives.
- Build a multi-channel recruitment model aligned with strategic growth requirements.
- Establish clear organizational structures, career pathways, role definitions, and leadership succession planning.
- Prioritize diversity, equity, and inclusion efforts in talent acquisition and developmental opportunities.
Learning & Development
- Design a learning architecture that supports career growth for consultants at all levels.
- Develop structured upskilling initiatives in marketing technology, RevOps, and data analytics.
- Introduce certification programs, apprenticeships, and on-the-job training models to improve billable readiness.
- Continuously measure capability advancement and time-to-productivity metrics.
Leadership & Culture
- Lead, mentor, and develop a geographically distributed leadership team.
- Embed a high-performance culture that emphasizes accountability, coaching, measurable goals, and recognition.
- Act as a visionary and dynamic communicator, instilling alignment towards the organization's mission and direction.
- Foster a collaborative and inclusive workplace that promotes the exchange of ideas and diversity of thought.
Qualifications
Industry & Domain Expertise
- Deep experience in Marketing Technology, Marketing Operations, Revenue Operations, or Data & Analytics consulting.
- Strong capability in building, scaling, and managing consulting services or practices.
- B2B Marketing expertise essential
Leadership & Organization
- Proven experience leading multi-layered organizations (minimum 200+ staff, 400+ preferred).
- Success in applying structured systems to scale organizations effectively.
Financial & Operational Acumen
- In-depth knowledge of utilization, realization, gross margin, contribution margin, and capacity planning.
- Proficiency in managing organizational structures, workforce pyramids, and dynamic staffing needs.
Talent Development
- Track record of developing talent pipelines and recruitment strategies for specialist consulting roles.
- Proven success in creating and executing impactful learning programs and succession plans.
Commercial Strategy
- Expertise aligning organizational capabilities with client needs and market opportunities.
- Demonstrable success in executive-level client relations and leadership of large portfolio accounts.
Core Competencies
- Practice building and scaled operational strategies.
- Financial planning and performance metrics.
- Change management and workforce capacity planning.
- Talent and capability development initiatives.
- Highly effective executive communication and interpersonal influence skills.
Day-to-Day
As the Marketing Director (B2B), you can expect to:
- Lead strategic planning sessions to transform the multi-year vision into actionable goals.
- Monitor key financial metrics such as revenue, gross margin, and utilization for the practice.
- Partner with Sales and Solutions on key proposals and client engagements.
- Oversee talent acquisition initiatives and work closely with HR on DEI-driven hiring strategies.
- Spearhead the development of scalable productized service offerings for B2B markets.
- Navigate escalations and provide strategic guidance for complex delivery projects.
- Lead executive leadership and practice-wide meetings, ensuring alignment and motivation across global teams.
- Track progress on delivery excellence and client satisfaction metrics.
- Engage as a thought leader in the Marketing and Data Analytics industry by representing the organization at key industry events and forums.
- Encourage a thriving organizational culture through coaching, mentorship, and community-building activities.
Join us to lead the charge in redefining the Marketing Operations and Data & Analytics landscape.
