We are seeking a detail-oriented and analytical Marketing Data Analyst to join our dynamic team. The ideal candidate will be responsible for collecting, analyzing, and interpreting marketing data to provide insights that drive decision-making and contribute to the organizations growth. This role will serve as a business partner within the Marketing Operations team, collaborating with stakeholders to optimize marketing campaigns, understand customer behavior, and improve overall business performance.
Data Collection and Analysis
Collect, organize, and analyze data from various marketing channels.
Monitor and report on key performance metrics such as conversion rates and campaign ROI.
Data Visualization and Reporting
Develop and maintain dashboards and visual reports to communicate insights clearly.
Prepare regular reports and ad-hoc analyses for senior leadership, marketing, and sales teams.
Campaign Performance & Optimization
Evaluate the performance of marketing campaigns, identifying areas for improvement and optimization.
Provide data-driven recommendations to enhance marketing initiatives.
Customer Behavior Analysis
Analyze customer segmentation, purchasing patterns, and lifetime value to inform targeted marketing efforts.
Identify trends and insights to guide future marketing campaigns and customer retention strategies.
Collaboration & Strategy Support
Work cross-functionally to provide data insights that support strategic decisions.
Assist in the development of marketing strategies based on performance trends.
Data Integrity & Quality
Ensure the accuracy, consistency, and reliability of data used in reports and analyses.
Continuously monitor and improve data quality processes.
Tools & Technologies
Utilize data analytics and visualization tools (e.g., Power BI, Excel, SQL) to extract and analyze marketing data.
Stay updated on industry trends and emerging analytics tools.
BI & Reporting: Experience in building and maintaining BI reports and Salesforce (SFDC) reporting, including custom reports and dashboards.
Data Analysis & Insights: Strong analytical skills with the ability to work with large datasets, uncover insights, and present compelling data-driven stories.
SQL Proficiency: Ability to write queries and manipulate data effectively.
Marketing Analytics: Understanding of key marketing metrics, including ROI, CAC, LTV, conversion rates, lead scoring, and funnel analysis.
Communication Skills: Ability to present complex data insights to non-technical stakeholders in a clear and engaging manner.
Marketing Technology: Familiarity with marketing tools (e.g., Marketo, Google Analytics) and their integration with BI platforms.
Adaptability: Comfortable working in a fast-paced environment and adjusting to shifting priorities or project scopes.
