Job Description
Requirements
Bachelor's degree in Marketing, Statistics, Data Science, or related field
3+ years of experience in marketing analytics or data analysis
Proficiency in Excel, SQL, and data visualization tools (e.g., Tableau, Power BI)
Strong analytical and problem-solving skills
Experience with digital marketing platforms (e.g., Google Analytics, Facebook Ads Manager)
Excellent communication and presentation skills
Ability to work independently and collaboratively
Knowledge of statistical analysis and modeling techniques
Attention to detail and commitment to data accuracy
Familiarity with CRM and marketing automation tools
Responsibilities
Analyze marketing campaign performance using data analytics tools
Develop and maintain dashboards and reports for marketing metrics
Interpret data to identify trends, patterns, and opportunities
Collaborate with marketing and sales teams to align strategies
Conduct A/B testing and analyze results to optimize campaigns
Segment customer data for targeted marketing efforts
Track and report on key performance indicators (KPIs)
Provide actionable insights to improve marketing ROI
Ensure data accuracy and integrity across platforms
Present findings to stakeholders in a clear and concise manner
