A hotel marketing and sales job description involves developing and executing strategies to increase revenue, occupancy, and brand awareness. Key responsibilities include creating and managing marketing campaigns across traditional and digital channels, fostering client relationships, analyzing market trends, and coordinating with sales, operations, and other departments to achieve revenue goals. This role requires managing the hotel's online presence, including social media and third-party websites, and overseeing public relations to enhance the hotel's image.
Core responsibilities
- Develop and implement comprehensive sales and marketing plans to meet revenue and occupancy targets.
- Pursue new business opportunities and manage relationships with existing clients.
- Set sales goals and participate in sales calls to close deals.
- Develop and execute promotional activities, packages, and events.
- Create and manage on-brand messaging across all communication channels, including digital, traditional, and social media.
- Manage the hotel's website, social media accounts, and online travel agent (OTA) listings.
- Develop and distribute press releases and manage media relations.
- Ensure brand consistency across all marketing materials.
- Monitor market trends, competitor activity, and the hotel's performance to identify areas for growth.
- Analyze sales and marketing data to measure the effectiveness of campaigns.
- Work with General Managers, Revenue Managers, and other department heads to align sales and marketing efforts with business objectives.
- Coordinate with other staff to ensure customer satisfaction with facilities and services.
Job Requirements
- A Bachelor's degree in Marketing, Communications, Business Administration, or Hospitality Management is typically required.
- Proven experience in sales and marketing within the hospitality industry, often with a track record of meeting or exceeding revenue targets.
- Excellent written and verbal communication, presentation, and negotiation skills.
- Strong understanding of digital marketing tools and platforms (e.g., Google Analytics, CRM systems, social media).
- Analytical skills to interpret market data and financial reports.
- Creative thinking to develop innovative campaigns and solutions.
- Strong leadership, interpersonal, and client relationship management abilities.
- Experience in a hotel industry is a plus.
