Marketing Automation Specialist
Marketing Automation Specialist
vap group3-5 Years
- Posted 8 hours ago
- Be among the first 10 applicants
Job Description
Roles & Responsibilities
- Design, build, and manage automated marketing workflows (email, SMS, retargeting) across event promotions, ticketing funnels, and content campaigns
- Maintain and optimize our marketing automation platform (e.g., HubSpot, Marketo, Pardot, or similar), ensuring clean data and smooth integrations with CRM and event registration tools
- Segment audiences and personalize campaigns based on behavior, event attendance history, and engagement data
- Set up lead scoring models to help sales and partnerships teams prioritize outreach
- Track, analyze, and report on campaign performance open rates, conversions, attendee acquisition cost, ROI and use insights to refine future campaigns
- Collaborate with content, design, and events teams to align automation with campaign calendars and event timelines
- Troubleshoot workflow issues, run A/B tests, and continuously improve email deliverability and engagement
- Stay current on marketing automation trends and recommend new tools or tactics
- 3+ years of hands-on experience with a marketing automation platform (HubSpot, Marketo, ActiveCampaign, Pardot, etc.)
- Solid understanding of email marketing best practices, segmentation, and lead nurturing
- Experience working with CRM systems and basic data hygiene practices
- Comfortable reading campaign analytics and translating numbers into action
- Prior experience in media, events, or entertainment marketing is a strong plus
- Detail-oriented, organized, and able to manage multiple campaigns/deadlines independently
- Strong written English for campaign copy and internal communication
- Based in the Philippines, with a reliable internet connection and a home setup suited for remote work
More Info
Key Skills
About Company
Skills:
Data Integration, Hubspot, Email Marketing, Landing page customization, Marketing automation platforms, a/b testing, Crm Systems
Skills:
WordPress, Google Tag Manager, Hubspot, Google Search Console, ActiveCampaign, Google Business Profile, Google Ads, Retention.com, Trustpilot, GA4, Meta Ads
Skills:
attribution modeling , Marketo, Data Governance, Apis, Database Management, Automation Frameworks, funnel measurement, lead scoring, field mapping, Zapier, N8N, Navattic, AI tools, Salesforce, Segmentation, BrightTalk, campaign logic, lifecycle design
Skills:
Email Automation, Zoho, Hubspot, HTML, CSS, Crm Systems, mailchimp, ActiveCampaign, Salesforce, CAN-SPAM compliance