We are currently seeking a highly skilled Marketing Automation Specialist with Hubspot knowledge to join our team. The Marketing Automation Specialist is responsible for optimizing the marketing automation platform to enhance the efficiency and effectiveness of marketing campaigns. This role involves designing and implementing automated workflows, segmenting audiences, and analyzing campaign performance to drive engagement and conversions. As a key member of the marketing team, the specialist collaborates with cross-functional teams to align marketing strategies with business objectives.
Key Responsibilities:
- Design, build, and optimize automated marketing workflows and campaigns across various channels.
- Maintain the marketing automation platform to ensure data accuracy and integration with other systems.
- Segment and target audiences to deliver personalized content and improve engagement.
- Analyze campaign performance data and provide insights and recommendations for improvement.
- Collaborate with other members of the marketing team, sales, and IT teams to ensure alignment and integration of marketing automation efforts.
- Develop and maintain documentation for marketing automation processes and best practices.
- Stay updated on industry trends and new technologies to continuously improve automation strategies. Assist with creating, implementing, and monitoring automated email marketing campaigns, including segmentation, personalization, and A/B testing. Monitor and maintain data quality within HubSpot, working to append data as needed to improve segmentation and targeting.
- Develop and manage lead nurturing workflows, ensuring timely and relevant communication to move leads through the sales funnel.
- Work closely with Data Analysts to develop and maintain dashboards and reports to track key performance metrics across all Hubs.
- Serve as the frontline resource for internal end users to field questions, troubleshoot issues, and resolve problems.
- Assist with Help Desk tickets to ensure best-in-class support for marketing and sales team members.
- Monitor system performance and troubleshoot issues as they arise.
- Create and iterate on customization of views, properties, and workflows, maintaining relationships between custom objects and standard objects within HubSpot.
- Ensure data hygiene, segmentation, and integration between marketing automation and CRM systems.
- Ensure organization of campaigns, filters, and software setup is optimized to provide insights based on business needs.
- Comply with data protection regulations and maintain subscriber lists and preferences.
- Continuously optimize marketing automation processes for maximum efficiency and effectiveness.
Qualifications:
- Bachelor's degree in marketing, business, or a related field
- 3+ years experience in marketing automation
- Proven experience HubSpot as a marketing automation platform.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Excellent project management skills to handle multiple campaigns simultaneously.
- Detail-oriented with a focus on accuracy and quality.
- Strong problem-solving skills and ability to adapt to changing priorities.
- Effective communication and collaboration skills.
- Proficiency in marketing automation platforms.
- Familiarity with CRM systems and data integration.
- Understanding email marketing best practices and regulations.
- Basic knowledge of technical email marketing best practices and landing page customization.
- Ability to work independently and as part of a team.
- Certifications in HubSpot implementation is a plus.
- Amenable to work night shift: 8pm to 5am PH time
