SUMMARY
We are looking for an experienced, passionate, and highly motivated Marketing Associate to help produce marketing content and develop sales leads.
JOB RESPONSIBILITIES
- Manage and coordinate marketing, advertising, and promotional activities, including company newsletters, postcards, and email marketing.
- Coordinate and manage the sending of direct mail campaigns and work with the Sales Development Representative to ensure outbound calls are made.
- Coordinate and work with the Account Manager on various campaigns and promotions.
- Analyze data, market conditions, and competitor information to inform marketing direction.
- Coordinate or participate in promotional activities, marketing events, trade shows, client appreciation events, seminars, and webinars.
- Work with developers, consultants, print shops, advertisers, or production managers to market products or services.
- Design, create, and edit marketing documents, remarketing ads, and postcards.
- Develop annual marketing strategies, plans, and budgets.
- Monitor, review, and report on all marketing activity and results, meeting or exceeding weekly and monthly metrics.
- Deliver marketing activity within the agreed budget and timeline.
- Liaise with media and advertising partners.
- Send out marketing offers and follow up to set appointments.
- Build and clean the company's database of clients and prospects.
- Determine client gifts, place orders, and ensure delivery three times per year.
- Monitor industry best practices and external events affecting business operations.
- Track all leads and appointments using HubSpot.
- Develop and manage campaigns in HubSpot.
- Update all activities, expense reports, and sales processes within SharePoint.
- Manage website updates, including landing pages, blog posts, videos, the homepage, and the Google listing.
- Prepare and publish blogs.
- Send email campaigns and informational content.
- Record and edit marketing videos.
- Develop the company's online presence.
- Manage the company's social media presence and post regularly, at least five times per week.
- Communicate the company brand through marketing activities.
- Prepare company clothing and materials for new employees.
- Conduct opinion surveys and needs assessments with current clients and prospects.
- Provide occasional relief reception duties.
QUALIFICATIONS
- Minimum of two years of marketing experience.
- Proven experience in customer and market research.
- Extremely organized with strong attention to detail.
- Excellent written and verbal communication skills.
- Excellent organization and administrative skills.
- Ability to plan and prioritize to achieve defined objectives.
- Creative and out-of-the-box thinker.
- Confident and goal oriented.
- Strong customer service skills.
- Comfortable calling all levels of an organization, including VPs, C-suite executives, and sales leaders.
- A basic understanding of technology tools and their uses.
- Experience with relevant software applications such as PowerPoint, video editing, and photo editing (e.g., InDesign, Photoshop, Canva).
- Proficient in Microsoft Office Suite.
- Experience with CRM systems (HubSpot experience preferred but not required).
- Excellent active listening skills.
- Formal presentation skills.
- Professional attitude and appearance.
- A team player comfortable in a self-directed environment.
- Strong presentation skills.
- Comfortable working in a fast-paced, dynamic environment.
- Skilled at positioning a message from the client's perspective.
JOB REQUIREMENTS
- Should be willing to accept a long-term work-from-home arrangement.
- Should be amenable to a permanent night shift schedule.
