Position: Growth Marketing Associate
Number of hours: 20-40 hours/week
Schedule: EST
Tasks Required
- Design and execute high-leverage, low-cost acquisition strategies that drive sustainable user growth.
- Implement A/B tests and funnel experiments to increase conversion at every stage.
- Identify, test, and optimize diverse acquisition channels:
- Content Marketing & SEO: Build and scale organic traffic through high-value content.
- Community Building & Social Media: Grow an engaged following on key platforms.
- Affiliate & Partner Marketing: Develop relationships with influencers, partners, and affinity groups.
- Referral Programs: Launch and iterate on viral referral loops.
- Email Marketing: Build and segment lists; create drip campaigns that drive conversion.
- PR & Media Outreach: Generate organic buzz via press mentions and thought leadership.
- Analyze campaign data, user behavior, and conversion funnels to refine strategy.
- Use tools like Google Analytics, Mixpanel, or Amplitude to track KPIs and derive actionable insights.
- Collaborate closely with product, engineering, and leadership to align growth efforts with product roadmap and company goals.
- Keep tabs on market trends, consumer behavior, and the competitive landscape in fintech and proptech.
- Identify whitespace opportunities and recommend strategic pivots.
Requirements
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum 4 years in a growth or performance marketing role, ideally within a startup or scale-up.
- Fintech Background Required: Youve directly marketed financial products or services and understand how to build trust with financially vulnerable users.
- AI Proficient: Comfortable integrating tools like ChatGPT, Jasper, Notion AI, and others into your growth workflow for testing, copy, segmentation, and analysis.
- Experience with product-led growth (PLG).
- Knowledge of first-time homebuyer journeys or mortgage industry trends.
- Basic skills in graphic design, video editing, or landing page optimization.
- Creative Problem-Solver: You think in growth loops, not just campaigns. You thrive on doing more with less.
- Data-Native: You make decisions with confidence using data, not assumptions.
- User-Focused: You understand user psychology and how to build trust and retention.
- Fintech Familiar: Bonus if youve marketed financial services or personal finance products.
- Scrappy & Resilient: You can move fast, pivot quickly, and thrive in ambiguity.
- Mission-Aligned: Passionate about expanding access to homeownership and financial empowerment.
