SUMMARY
We are looking for an experienced, passionate, and highly motivated Marketing Associate to help produce marketing content and develop sales leads.
JOB RESPONSIBILITIES
- Manage and coordinate marketing, advertising, and promotional activities, including company newsletters, postcards, and email marketing.
- Coordinate and manage the sending of direct mail campaigns and work with the Sales Development Representative to ensure outbound calls are made.
- Coordinate and work with the Account Manager on various campaigns and promotions.
- Analyze data, market conditions, and competitor information to inform marketing direction.
- Coordinate or participate in promotional activities, marketing events, trade shows, client appreciation events, seminars, and webinars.
- Work with developers/consultants, print shops, advertisers, or production managers to market products or services.
- Design, create and edit marketing documents, remarketing ads, postcards, etc.
- Develop annual marketing strategies, plans, and budgets.
- Monitor, review, and report on all marketing activity and results, meeting or exceeding weekly and monthly metrics.
- Deliver marketing activity within the agreed budget and timeline.
- Liaise with media and advertising partners.
- Send out marketing offers and follow up to set appointments.
- Build and clean the company's database of clients and prospects.
- Determine client gifts, order, and ensure delivery (3 times per year).
- Monitor industry best practices and external events affecting business operations.
- Track all leads and appointments using HubSpot.
- Develop and managed campaigns in HubSpot.
- Update all activities, expense reports, and sales processes within SharePoint.
- Manage website updates (landing pages, blog posts, videos, homepage, Google listing, etc.).
- Prepare and publish blogs.
- Sending email campaigns and informational content.
- Record and edit marketing videos.
- Develop company's online presence.
- Manage social media presence and post regularly (minimum 5 times/week).
- Communicate the company brand through marketing activities.
- Prepare company clothing and materials for new employees.
- Conduct opinion surveys and/or needs assessments with current clients and prospects.
- Provide occasional relief reception duties.
QUALIFICATIONS
- Minimum of 2 years of marketing experience.
- Experience in SEO/web management.
- Experience in campaign development and management.
- Experience in social media management
- Experience in email marketing
- Proven experience in customer and market research.
- Extremely organized with strong attention to detail.
- Excellent written and verbal communication skills.
- Excellent organization and administrative skills.
- Ability to plan and prioritize to achieve defined objectives.
- Creative and out-of-the-box thinking.
- Confident and goal oriented.
- Strong customer service skills.
- Comfortable calling on all levels of an organization (VP, C-Suite executives, and sales leaders).
- A basic understanding of technology tools and their uses.
- Experience with relevant software applications such as PowerPoint, video, and photo editing (e.g., InDesign, Photoshop, Canva).
- Proficient in Microsoft Office Suite.
- Experience with CRM systems (HubSpot experience preferred but not required) and automation
- Excellent active listening skills.
- Formal presentation skills.
- Professional attitude and appearance.
- A team player comfortable in a self-directed environment.
- Strong presentation skills.
- Comfortable working in a fast-paced, dynamic environment.
- Skilled at positioning a message from the client's perspective.
JOB REQUIREMENTS
- Should be willing to accept a long-term work-from-home arrangement.
- Should be amenable to a permanent night shift schedule.
