Explore Fulfilling Careers at Meralco and take Part in #BuildingABrilliantFuture!
Why Join Us
Come aboard so we can Build a Brilliant Future Together!
Meralco is more than a power distribution company. It is home to those who value innovation, dynamism, as well as development of one's self and well-being. Meralco wholeheartedly believes in the significance of customer service, performance, accountability, integrity, and teamwork. Mayroong tunay na malasakit sa kapwa at sa bayan.
Meralco brings out the best in people by championing innovative solutions that move everyone towards a promising future together – for its employees, customers, community and country.
Join us at Meralco and experience a brilliant life.
Meralco. Ang Liwanag ng Bukas.
Meralco is looking for a Marketing Associate.
JOB SUMMARY
- Designs customer experience for segment-specific marketing products and solutions, including the implementation and management of the corresponding programs and information campaigns across all communication channels based on consolidated management directions, research findings and customer data. Recommends and executes programs and campaigns for the assigned segment and coordinates with relevant organizations to ensure relevance and relatability of initiatives to the segment to deliver sales, profitability, customer satisfaction, and sustainability targets through an optimized customer experience.
GENERAL RESPONSIBILITIES
BRANDING GOVERNANCE
- Coordinates with various internal and external organizations to ensure alignment of all initiatives and communications with segment brand values and consistency in all applications.
MARKETING MANAGEMENT
1. Strategy Formulation
- Derives insights from top management directions, market analytics, customer insights, forecasted costs, and environmental scans as inputs to long-term and short-term objectives and strategies for assigned products/solutions and programs.
2. Marketing Program / Product Management
- Develop and implement segment specific products and solutions, programs and campaigns, aimed at improving customer satisfaction, ensuring relevance to customers, increasing revenues, and improving company image.
- Develops, implements, evaluates partnerships with outside entities to build and strengthen customer affinity with the segment
- Prepares reports for management updates and business reviews for the assigned product / solution / program / campaign
3. Customer Communication
- Conceptualizes, recommends and implements communication plans specific to assigned product / solution / program
- Formulates and proposes creative briefs based on consumer / customer research as input to the creative messaging process
- Evaluates and coordinates with agency to assess and refine initial proposals based on discussions with Segment Marketing Manager
- Creates communication materials with or without an agency
- Directs partner agencies in timely and constant iteration of materials / messages / media channels in response to data analytics
- Coordinates with different departments to secure alignment / approval of components of marketing release materials to ensure effectiveness of campaign
4. Events Management
- Obtains, secures, and prepares necessary resources for segment-specific events (e.g. logistics, booth/space needs and design, stage backdrop, give-aways, etc.)
- Ensures appropriateness and readiness of venue
- Conducts briefings and training sessions to orient third-party agents and staff on their responsibilities during the event
- Identifies potential problems that may occur from the event details/elements, and recommends possible solutions
- Responds to additional on-site requirements on the day of the event, and provides practical solutions
- Manages inventory of merchandising materials, premium items, and other materials, such as booths, banners, etc.
- Evaluates and monitors event effectiveness
CUSTOMER INSIGHTING
- Monitors the developments and innovations in both domestic and global power industry and identifies opportunities for application to segment / product / solution / program
- Consolidates and analyzes marketing research results in coordination with Marketing Intelligence and provides recommendations relevant to assigned product / solution / program / campaign
- Operationalizes action plans for assigned product / solution / program / campaign initiated by market research data / consumer insights
CHANNEL & TOUCHPOINT MANAGEMENT
- Implements and monitors campaigns across channels (on-line and off-line)
- Assists in the design of the customer experience for channels operationally managed by other departments (i.e. Call Center, Business Center, Relationship Managers)
TECHNICAL COMPETENCIES
- Brand Management
- Customer Insighting
- Customer Communications
- Events Management
- Marketing Operations
QUALIFICATIONS
- With a degree in Marketing, Business Management or other related courses
- Preferably with at least 2 years of experience in a related field / industry
- With experience in designing customer experience with corresponding development and implementation of marketing programs and strategies based on customer data/insights and research resulting to achievement of key performance metrics
- Excellent platform, oral and written communication skills, including report preparation and presentation
- Effective team player, driven to achieve results, organized and focused, with capacity to innovate and produce creative ideas
- Adept in basic web UI/UX, web analytics, MS Office applications especially PowerPoint
- Skills in graphic design, copy writing, Adobe Photoshop and video editing is desired but not required
- Willing to work onsite (Ortigas, Pasig)
OUR VALUES
- Excellence
- Customer Centricity
- Sustainability
- Integrity
- Innovation
- Malasakit
- Bayanihan
If these things align to your personal values, please don't hesitate to apply. Join us at Meralco and experience a brilliant life.
