Marketing Assistant - Virtual Assistant

This is a remote position.

Virtual Rockstar is hiring a full-time Marketing Assistant on behalf of our client, a founder-led essential oils company based in Washington State. This role supports marketing execution across social media, YouTube, podcasts, blog/SEO, affiliate outreach, and customer engagementhelping a fast-moving team stay organized, consistent, and growth-focused.

About Our Client

Our client helps women improve their health through the inhalation and topical application of proprietary essential oil blends. They're committed to empowering their community with sustainable wellness habits and value integrity, growth, simplicity, warmth, belonging, curiosity, customer focus, excellence, ownership, and ethical conduct. Their team culture is kind, collaborative, proactive, and rooted in exceptional customer care and clear boundaries.

Responsibilities

• YouTube support: coordinate video workflow (tracking creation, coordinating edits, uploading, titles/tags, thumbnails, basic optimization, and analytics). (Video editing is a plus.)

• Podcast support: outreach, follow-up tracking, transcript coordination, and supporting assets.

• Blog + SEO: maintain WordPress blog content (light edits onlyno coding), create/maintain tags & categories, and optimize posts using Yoast (metadata, structure, on-page basics).

• Influencer + affiliate management: recruit, onboard, communicate with, and follow up with affiliates/micro-influencers; maintain tracking and next steps.

• Outreach + partnerships: research and support outreach for speaking opportunities/podcast guesting; support Friday Favorites product/company research and outreach.

• Content + distribution: create simple marketing assets in Canva (thumbnails, PDFs, social graphics), post blogs to LinkedIn, and assist with cross-channel distribution.

• Community management: support Facebook Group moderation (approve members, respond to questions, maintain a welcoming tone).

• Marketing ops + reporting: maintain a testimonials database, track performance metrics, compile insights, and support research/analysis to improve marketing outcomes.

• Light admin support: calendar support for the founder, ordering supplies/postcards, and basic affiliate payment support as needed.

Requirements

• Experience supporting marketing execution for a small business/creator brand/wellness or e-commerce company.

• Strong writing, editing, and proofreading skills (warm, professional brand voice).

• Highly organized and process-driven; able to manage priorities and follow-ups without micromanagement.

• Comfortable with spreadsheets, data entry, reporting, and basic KPI tracking.

• Tech-confident and able to learn systems quickly (e.g., affiliate platforms, email/SMS tools, Shopify/cart tools, fulfillment/shipping software).

• Tools you'll use (experience preferred; willingness to learn welcomed): Google Workspace, Canva, WordPress + Yoast, Facebook Groups/Instagram, HelpScout, Klaviyo, Basecamp, Slack, Frame.io plus affiliate tools (e.g., iDev/GoAffPro).

  
  

Working Style/ Traits (Must-Have)

• Strategic and creative thinker; strong problem solver who takes ownership.

• Excellent communicator (especially writing); people-friendly and customer-focused.

• Detail-oriented, reliable, and highly organized; strong multitasking and prioritization.

• Comfortable with outreach and follow-up (influencers/affiliates/partners) and resilient when hearing no.

• Goal-oriented, proactive, and motivated by continuous improvement.

• Flexible, collaborative, empathetic; confident working independently while receptive to feedback.

  
  

Must-Have vs Nice-to-Have

Must-Have

• Strong writing/editing + clear communication

• Strong organization/time management + follow-through

• Google Workspace proficiency

• Experience managing social media content & engagement

• Ability to learn systems quickly and work independently

Nice-to-Have/ Willing to Learn

• Canva design basics

• WordPress formatting/posting

• Klaviyo (or similar) and Shopify familiarity

• SEO basics + Yoast

• Facebook Group moderation

• Basic video editing

• Experience managing social media content & engagement

Benefits

• Competitive salary commensurate with experience.

• Opportunities for professional development and growth.

• Work in a dynamic and supportive team environment.

• Make a meaningful impact by helping to build and strengthen families across the globe.