Marketing and Campaign Analyst | 12 months Project Based | Graveyard shift
The Marketing Operations & Campaign Analyst supports the marketing team by ensuring data accuracy and analyzing performance metrics to demonstrate campaign value. This role plays a critical part in translating campaign data into clear, actionable insights for internal stakeholders and clients, while maintaining the systems and tools that enable efficient marketing execution.
How You Will Make an Impact
Primary duties may include, but are not limited to:
- Analyze campaign performance metrics and develop clear, compelling summaries that tell the story of campaign effectiveness and value.
- Partner with analytics and reporting teams to gather data, validate findings, and ensure alignment in performance reporting.
- Review and validate data files prior to campaign deployment to ensure accuracy, completeness, and proper segmentation.
- Update and maintain client and campaign records within Airtable to ensure data integrity and usability.
- Develop, organize, and maintain a centralized catalog of approved, off-the-shelf marketing campaigns and materials.
- Ensure campaign documentation is current, organized, and easily accessible to Marketing Managers.
- Support continuous improvement efforts by identifying opportunities to streamline processes and improve reporting clarity.
Qualifications
- 35 years of experience in campaign management, email marketing, or related digital marketing roles.
- Strong understanding of email campaign execution and its role within integrated media strategies.
- Experience working with cross-functional teams and external partners (media agencies, production, data/analytics).
- Ability to manage multiple campaigns simultaneously with attention to detail.
- Strong analytical skills, with the ability to interpret data and provide actionable insights.
- Excellent communication, organizational, and problem-solving skills.
*This ad is for external candidates only. Carelon associates can apply through our internal channel.
