Role and Responsibilities:
The role is responsible for the end-to-end support and execution of the business group's requirements for various types of marketing automation requests.
Email Marketing, Website Forms, and Landing Pages
- Create, build, test and manage automated marketing campaigns and programs such as lead nurture and trigger based
- Develop emails and landing pages using approved templates to optimize performance through A/B Testing and segmentation
- Create and manage forms including best practice design, proper function, submission success and tracking, working closely with marketing and design team
- Build campaigns based off workflows designed by digital strategists and project managers
- Develop and implement a strategy for lead management and reporting, working closely with sales and marketing
- Deliver performance improvements via ongoing testing and results to provide continued learning
Contact Management
- Preparation of target list segments for marketing campaign, complying to 3M standards
Analytics & Reporting
- Track and report performance of marketing automation campaigns
- Develop controls on all data inputs and outputs to drive data cleanliness
- Assist in plan development, tracking, and reporting of campaign performance
- Report on metrics of campaigns/nurtures/emails, provide data analysis and provide recommendations on how to improve or increase engagement
- May be assigned to generate and analyze MA reports as needed by the area or the business
Other Ad-hoc Duties
- Assist in project transitions thru process documentation and knowledge transfers.
- Acts as subject matter expert and will assist management and area process experts in process improvement and standardization.
- May be assigned to do Quality control of the MA Analysts output.
Basic Qualifications:
- Bachelor's degree
- 2-3 years experience in any Marketing Automation platform
- Advanced experience with Eloqua is a must
- Familiarity with Workfront, Salesforce, Excel and Microsoft Office Suite
- At least 2-3 years working knowledge of HTML, CSS, and JavaScript
- At least 2-3 years of equivalent work experience in Digital Marketing including: Marketing, Marketing Automation Campaigns, E-mail Campaigns, digital advertising, web and mobile sites, social media, e- commerce and a general understanding of web technologies
- Demonstrated ability to manage concurrent projects
- High degree of accuracy and ability to work at a detailed level on a daily basis
Preferred Qualifications:
- Highly organized, good time management skills, and customer centric
- Ability to work both independently and as a team member as necessary
- Strong analytical skills and attention to details
- Strong command of English language
