The Marketing Insights & Automation Analyst shall turn marketing data into decisions by building trusted dashboards, attributing pipeline/revenue, and optimizing campaigns and automation.
- Build/own Power BI dashboards for full-funnel performance (traffic MQL SQL Opps Revenue), with automated refresh and clear commentary
- Maintain HubSpot hygiene: lifecycle stages, lead scoring, UTMs, campaign setup, workflows, sales handoff triggers, and attribution
- Define and track marketing KPIs (CAC, MQL/SQL conversion, win rate, pipeline coverage, cohort retention)
- Ensure data integrity and alignment across HubSpot (Salesforce, if used) Power BI; run monthly data audits
- Produce exec-ready monthly/quarterly insight packs with trends, risks, recommendations, and forecast
- Run controlled experiments (A/B) and quantify impact; partner with Sales/Finance on pipeline and revenue attribution
- Train stakeholders on dashboards and best practices; drive adoption
Requirements
- Bachelor's degree in any Discipline or Equivalent
- Diploma/Degree in Marketing is desirable
- Shipping background (but not necessary)
- Functional knowledge of any CRM tool
- 5+ years proven experience in B2B prospecting and lead generation for a field sales team
- Experience in working with prospect and customer data
- Proven ability to hit lead generation targets
- Preferably in SaaS or enterprise software solutions
- Proficient in using CRM systems, preferably Salesforce CRM
- Experience working collaboratively in a combined sales & marketing team
- Advanced Power BI (DAX, data modelling, incremental refresh, row-level security, parameters)
- HubSpot Marketing Hub & CRM (workflows, campaigns, UTMs, lead scoring, lists/segments, forms)
- Strong SQL/Excel; marketing analytics; attribution models (FT/MT/LT, position-based, data-driven)
- Clear written storytelling with data; stakeholder management
- Salesforce familiarity (objects, fields, reports);
- Python for automation; GA4; marketing mix modelling basics
Benefits
- Competitive Salary and Bonus: We reward your expertise and contributions
- Inclusive Onboarding Experience: Our onboarding program is designed to set you up for success right from day one
- Marcura Wellness Zone: We value your work-life balance and well-being
- Global Opportunities: Be part of an ambitious, expanding company with a local touch
- Monthly Performance Support: Our modern performance management framework empowers you to reach your full potential
- Diverse, Supportive Work Culture: We're committed to inclusion, diversity, and a sense of belonging for all team members
