The position is primarily responsible for understanding the market/product, and business information requirements, and recommending the appropriate data sets and methodologies to obtain this information. The Department Head is also responsible for executing the research using the recommended methodology, leveraging various channels and available internal and external networks. Information gathered includes internal data, competitive intelligence, government data, and customized research.
KEY RESPONSIBILITIES
A. Business Strategy
- Analyzes and monitors the financial, technological and demographic factors that may affect present and future needs for the company's markets and product mix.
- Recommends changes in product lines and production emphasis. Predicts how such changes will impact sales, expenses, profitability and manpower requirements.
B. Conduct of All Market Research Requirements
- Determines marketing demands and opportunities.
- Conducts efficient and effective research. Analyzes repercussions and developments from the collected data.
- Recommends appropriate market research programs and suitable external research agencies as needed
- Reviews statistical records and analyses market potential and penetration.
- Analyzes and monitors the financial, technological and demographic factors that may affect present and future needs for the company's markets and product mix.
- Conducts marketing surveys on new product concept.
- Prepares all departmental statistics and reports distributed to management, including market research.
- Analyzes industrial trends and competitors by tracking new products and market development.
C. Competitive Monitoring and analysis
- Design, implementation, analysis and reporting of monthly competitive report to Management
- Ensures correctness of data gathered by conducting spot and random checks to ensure compliance and the integrity of the methodology and results
- Conducts regular field observations in branch and outside of branch to observe identified consumer behaviors.
QUALIFICATIONS
- Bachelor's degree in Marketing, Statistics, Research, Business Management, or a related field.
- At least five (5) years of relevant work experience, preferably in Market Research (agency or client side). With at least two (2) years of experience in a supervisory or managerial role.
- With strong experience in market analysis, competitive intelligence, and consumer research.
- Proven ability to translate research data into strategic insights and actionable recommendations.
- Can work in a fast-paced environment and deliver timely market insights to support urgent business and marketing decisions.
- Can start immediately.
