Manager, Corporate Communications & Public Relations

JOB BRIEF

• The Manager, Corporate Communications and Public Relations plays a vital role in shaping and protecting the public image of LaVie Resort & Casino. Reporting directly to the AVP of Product & Commercial Strategy, this role ensures that all external and internal communications align with the integrated resort's commercial objectives. The successful candidate will drive PR campaigns, manage media relations, and ensure cohesive brand messaging across all channels while strictly monitoring key performance indicators (KPIs) related to media reach, brand sentiment, and crisis management.

JOB RESPONSIBILITIES

• Develop and execute comprehensive corporate communications and public relations strategies that support the overarching goals of the Product & Commercial Strategy department.
• Proactively manage media relations to secure high-quality earned media impressions and maximize brand reach.
• Monitor and analyze media sentiment and brand reputation, adjusting strategies to maintain a positive public image.
• Draft, review, and distribute press releases, official statements, and internal communications.
• Serve as a key player in crisis management, ensuring rapid crisis response times and high message efficacy to protect the resort's reputation.
• Collaborate with HR and departmental leaders to drive internal communication strategies that positively impact the Internal Employee Engagement Survey scores.
• Partner with marketing and digital teams to design PR activities that directly drive measurable website and social traffic.
• Act as a cross-functional liaison with Casino Ops, Hotel, F&B, Marketing, and Legal to ensure all PR messaging is compliant and aligned with product launches and commercial events.

JOB QUALIFICATION

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• Minimum of 5-7 years of experience in corporate communications, public relations, or media relations, preferably within the hospitality, gaming, or integrated resort industries.
• Proven track record of managing brand reputation and successfully navigating crisis communications.
• Exceptional written and verbal communication skills, with the ability to tailor messaging for diverse audiences.
• Strong analytical skills to interpret PR metrics, media sentiment data, and website traffic scores.
• Established network of local and regional media contacts in the lifestyle, gaming, and business sectors.
• Experience utilizing media monitoring tools (e.g., Meltwater, Cision) and web analytics to track PR campaign efficacy.
• Strong leadership capabilities with the ability to influence cross-functional teams without direct authority.