The Digital Channel Manager is responsible for delivering digital volume goals for Personal Loans, Credit Cards, and/or SIP Loans. The role drives competitive and relevant digital sales strategies and campaigns, manages the entire digital funnel from strategy to back-end fulfillment, and ensures effective budget and CPA/CPV management. This position plays a critical role in enabling digital bookings, optimizing platform performance, and supporting revenue growth through data-driven initiatives.
Responsibilities
- Drives digital volume goals of Personal Loans, Credit Cards, and/or SIP Loans
- Develops and implements competitive and relevant digital sales strategies and campaigns
- Delivers digital journeys, solutions, and platforms that enable loan and card bookings digitally
- Monitors and adjusts platform and media performance to grow bookings and reduce costs
- Implements and measures campaigns to maximize digital channel acquisition
- Manages funnel performance using a data-first approach and addresses fall-out points to increase booking volume
- Supervises projects and campaigns, monitoring performance through MIS reports
- Organizes and manages the team to achieve optimum performance, including hiring, promotions, and job rotations
- Discusses development needs of team members and ensures delivery of goals and campaign performance
- Collaborates with other divisions and departments to plan and implement sales programs
- Manages resources, budget, and personnel effectively to deliver maximum results
- Ensures compliance with regulations and business policies
Qualifications
- Bachelor's Degree in Business Administration, Marketing, IT, or Communications
- At least 4 years of experience in a managerial role
- Experience in financial institutions and sales is a plus
- Knowledge in digital metrics, financial acumen, sales, marketing, data analytics, campaign performance monitoring, account management, project/campaign management, financial projections, competitive analysis, and strategic planning
- Strong leadership, strategic thinking, analytical, and people management skills
- Proficiency in project/campaign management, communication, negotiation, and media/creative tools
- Attributes include being results-oriented, resilient, adaptable, articulate, creative, and open to new learning
