About the role
As the Lifecycle Implementation Analyst, this individual is responsible for ensuring that the various customer lifecycle initiatives in the framework and roadmap are correctly defined, set-up, tested and running in the marketing automation platform (as planned and according to prioritization). This individual has a customer-centric mindset and demonstrates the ability to create shared vision, inspire collaboration, and drive change with momentum.
How you'll contribute
Customer Lifecycle Implementation
- Confident in utilizing the marketing platform (Bloomreach/Exponea) to support the automated implementation and improvements of customer lifecycle communication initiatives (for activation, usage and growth).
- Sets up use cases and works closely with business units/program owners to test and ensure that use cases are launched correctly and within agreed timelines.
- Identifies opportunities to improve use case flow design according to Bloomreach/Exponea's system capabilities or limitations.
- Reports any issues encountered with launched use cases.
- Ensures data is available (manual or automatic) to run a use case
- Recommends process improvements to building and testing use case in Bloomreach/Exponea.
System Readiness for Customer Lifecycle
- Ensures that Bloomreach/Exponea is ready and running.
- Reports any system issues encountered to System Owner and/or other teams necessary.
- Participates in the development of learning paths with SB Academy to ensure the stakeholders, users, developers have access to the right training modules according to their role.
Persuasive Communication Skills
- Promoting and influencing customer centric approach within the organization.
- Collaborate and manage stakeholders to make sure project progress are disseminated and goals are aligned
- Engaging and Encouraging the organization in the process of promoting a customer-centric approach
What we're looking for:
- Years of Work Experience: 1 - 4 Years
- Educational Attainment: Bachelor's Degree
- Advanced knowledge in Bank customer lifecycle journeys. Ability to use data strongly to run hyper-personalization programs for each segment lifecycle
- Knows Agile, comfortable launching and iterating quickly and using data
- Expert in doing test and learn programs to quickly launch key initiatives
- Team player, critical thinker and with strong problem-solving skills. Ability to tackle unexpected problems and resolve conflicts
- Can demonstrate experience adapting to change, and be able to hit the ground running, with multiple projects to tight deadlines
About Security Bank
Security Bank is one of the Philippines best capitalized private domestic universal banks.
Established in 1951 and publicly listed with the Philippine Stock Exchange (PSE:SECB) in 1995, our major businesses cover retail, corporate, commercial, and business (MSME) banking.
We're recognized as an Employer of Choice in Philippine banking by various award-giving bodies for our values-based culture, industry-leading engagement and benefits, and commitment to work-life balance.
Most recently, we ranked as the #2 best employer in the Philippines and #54 globally on the prestigious Forbes World's Best Employers 2023 list.
At Security Bank, our approach to Human Capital Management (HCM) is embodied by our Employee Value Proposition (EVP): YOU matter.
Start your BetterBanking career with us today.
