Key Responsibilities
Lead Research & Prospecting
- Identify, source, and build prospect lists using tools like LinkedIn Sales Navigator, Apollo, Hunter, and CRM systems.
- Segment leads based on industry verticals, roles, and engagement level.
- Stay informed on market trends and competitor activities to refine targeting strategies.
Outreach & Engagement
- Execute outbound outreach via email, social media, and phone to initiate first contact and nurture relationships.
- Craft tailored cold email sequences that speak to pain points and value propositions of creative industry decision-makers.
- Utilize and manage cold email platforms.
Campaign Optimization & Reporting
- A/B test subject lines, content, and CTAs to optimize engagement.
- Analyze email metrics (open, click, reply rates) and continually adjust strategies to improve performance.
- Maintain accurate CRM records and provide weekly/monthly reports on lead activity, conversion, and pipeline health.
Collaboration
- Coordinate with creative and sales teams to align campaign messaging and provide feedback loops.
- Contribute to the ideation and improvement of outreach templates and communication strategy
Qualifications & Experience
- 2 to 3 years of experience in lead generation, business development, or outbound sales within creative, digital, or service-based industries.
- Exceptional copywriting and communication skills tailored for email and social channels.
- Proficiency with CRM tools (e.g., HubSpot, Salesforce).
- Proven track record of booking discovery calls and generating qualified leads.
- Strong understanding of audience segmentation, cold email deliverability, and personalization strategies.
- Self-motivated, organized, and comfortable working independently in a remote setup.
