KOL Specialist/ Business Development

Company Description

We are an e-commerce company engaged in the online retail of fashion and lifestyle products, operating primarily through leading digital platforms such as Shopee and TikTok. Our business focuses on delivering trendy, accessible, and value-driven brands to a wide online customer base.

The company has established operations in several Asian markets, including Thailand and Indonesia, and continues to expand its regional presence through strategic digital commerce initiatives.

As we grow, we are committed to operating responsibly, complying with local regulations, and contributing positively to the Philippine e-commerce ecosystem.

Role Description

As a KOL / Influencer Business Development Specialist at Mifei Ph Inc., you will play a key role in expanding the company's influencer marketing and e-commerce presence. You will be responsible for identifying, acquiring, and managing relationships with KOLs/KOCs and influencers to support livestreaming and short-form video campaigns. Your strong networking, negotiation, and strategic thinking skills will drive impactful partnerships and contribute to overall brand growth and sales performance.

KeyResponsibilities:

Identify, source, and onboard relevant KOLs/KOCs and influencers aligned with the brand

Build and maintain a strong influencer database for livestreaming and short video collaborations

Collaborate with influencers for livestream selling and content creation (TikTok, Shopee, etc.)

Develop and execute influencer business development strategies to support e-commerce growth

Negotiate partnership terms, rates, and contracts; ensure timely execution of campaigns

Monitor campaign progress and ensure smooth implementation of influencer projects

Maintain strong relationships by regularly visiting and engaging with influencer and channel partners

Track, analyze, and report campaign performance and ROI

Stay updated on social media trends, competitor activities, and influencer marketing best practices

Work closely with marketing and e-commerce teams to align campaigns with business goals

Qualifications:

Bachelor's degree in Marketing, Communications, Business, or a related field

Proven experience in influencer marketing, KOL management, or business development (preferably in retail, e-commerce, or fashion)

Strong understanding of TikTok, Shopee, and other social commerce platforms

Excellent communication, negotiation, and relationship management skills

Strong analytical skills with the ability to evaluate campaign performance

Creative and proactive mindset with the ability to identify new partnership opportunities

Highly organized and able to manage multiple influencers and campaigns simultaneously

KeyCompetencies:

Influencer sourcing & relationship management

Negotiation & partnership development

Campaign execution & coordination

Data analysis & performance tracking

Trend awareness & content strategy