The Key Accounts Specialist serves as the primary business partner for key supermarket accounts, driving sales growth and strengthening strategic customer relationships.
Key Responsibilities
- Develop, implement, and review annual business plans with key supermarket accounts to achieve sales targets and long-term growth objectives.
- Analyze market trends, shopper insights, competitive activities, and account performance to identify business opportunities and recommend strategic actions.
- Lead the planning and execution of trade marketing and sales promotion programs, ensuring alignment with brand and business goals.
- Monitor and optimize merchandising, inventory management, category management, pricing compliance, and product visibility across assigned accounts.
- Build and maintain strong customer relationships by coordinating cross-functional support, resolving issues promptly, managing account administration, and ensuring timely reporting and financial compliance.
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Minimum Qualifications
- Bachelor's degree in Business Administration, Marketing, Management, or any related business course.
- At least 1 year of experience in Key Accounts Management, Sales, Trade Marketing, or a related FMCG/Retail role.
- Excellent communication, negotiation, and interpersonal skills, with the ability to build and maintain strong customer relationships.
- Strong analytical and problem-solving skills with the ability to interpret market data and develop actionable business recommendations.
- Willing to conduct fieldwork and travel as required, with flexibility to be assigned to different territories or accounts nationwide.
