Integrated Manager - Performance Media & Creatives

David & Golyat

Philippines

4-6 Years

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Posted 10 hours ago
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Job Description

Responsibilities

1. Performance Media Strategy & Campaign Execution

Plan, launch, and optimize campaigns across paid digital channels (Meta, Google, TikTok, YouTube, and Programmatic).
Manage campaign pacing, budgets, and delivery to ensure campaigns remain aligned with performance targets.
Analyze performance data and recommend optimization actions across audiences, placements, and messaging.
Ensure campaigns are structured and implemented according to internal best practices and naming conventions.
Monitor performance trends and proactively identify risks or opportunities in campaign delivery.
Performance Messaging & AI-Assisted Creative Experimentation
Lead the use of AI-assisted tools to generate messaging variations for performance campaigns.
Develop structured frameworks for testing messaging angles, hooks, and call-to-action variations.
Work with the media team to ensure ad copy and messaging align with campaign objectives and platform best practices.
Document creative testing outcomes and maintain a repository of messaging insights and learnings.
Translate campaign performance data into actionable messaging adjustments.
Campaign Testing, Insights & Performance Learning
Design structured campaign experiments across audiences, creatives, and formats.
Analyze test outcomes and summarize insights for internal teams and client discussions.
Maintain documentation of campaign tests, optimization actions, and performance learnings.
Support the development of repeatable testing frameworks that improve campaign performance over time.
Encourage a culture of experimentation and data-informed decision making within the media team.
Cross-functional Collaboration & Delivery Alignment
Collaborate with various department teams of Client Success and Data & Technology teams to ensure campaigns are launched and tracked properly.
Provide performance insights and recommendations during internal reviews and client discussions.
Work closely with internal stakeholders to ensure alignment between campaign objectives, execution plans, and reporting.
Coordinate campaign timelines and execution priorities with the broader project teams.
Operational Excellence & System Development
Ensure quality, accuracy, and timeliness of campaign builds, reports, trackers, and documentation.
Develop and maintain internal trackers for campaign pacing, testing results, and performance insights.
Continuously improve internal workflows across planning, execution, and reporting stages.
Support the development of internal playbooks and best practices for performance media operations.
Contribute to strengthening team capability through documentation, shared learnings, and process improvements.

Qualifications

46 years of experience in digital media, performance marketing, or media strategy roles
Currently operating at Manager or Senior Specialist level in an agency or in-house environment
Hands-on experience managing paid media channels (Meta, Google, TikTok, YouTube, and/or Programmatic)
Demonstrated ability to manage campaign optimization, budget pacing, and performance reporting
Experience working with ad creatives and messaging variations to improve campaign performance
Comfortable using or experimenting with AI-assisted tools for marketing workflows
Familiarity with structured campaign testing (creative, audience, or format experimentation)
Comfortable operating in a lean, fast-moving organization with evolving processes
Strong understanding of performance metrics such as CTR, CPA, CPC, CPM, ROAS, and conversion rates
Willingness to build trackers, documentation, and internal systems rather than relying solely on existing structures
Demonstrates professional judgment when communicating internally and managing priorities across stakeholders