About Us
Halo Recruiting is a white-glove recruiting firm helping U.S. companies access elite global talent for 80% less than domestic equivalents. We recruit, screen, and rigorously vet top-tier remote workers based in the Philippines to work as full-time embedded team members within your business. Our candidates are 100% English-fluent, university-educated, and have years of corporate experience from top-tier brands like Google, KPMG, PwC, Canva, Mercedes-Benz, Exxon, Amazon and Deloitte, to name a few.
Pay Range: $3,000.00 - $3,500 netper month
Job Title: Marketing Operations / HubSpot Specialist
Location: Remote
Role Overview:
We're looking for a Marketing Operations professional to take full ownership of our HubSpot environment. This is a hands-on role with a strong operational focus, responsible for bringing structure, consistency, and optimization to HubSpot - a system that hasn't had dedicated ownership for some time.
You will be the go-to HubSpot expert, driving improvements, maintaining data integrity, and enabling the marketing team to execute campaigns efficiently and effectively.
Key Responsibilities:
HubSpot Ownership & Execution
- Take end-to-end ownership of HubSpot, including workflows, campaigns, forms, email, and reporting.
- Build and optimize workflows and automations to support demand generation and marketing campaigns.
- Manage campaign setup and tracking in HubSpot, including events.
- Ensure forms are correctly capturing data and attribution is accurate.
- Execute email campaigns with a focus on continuous improvement and engagement.
Data Hygiene, Dashboards & Reporting
- Maintain clean, organized, and accurate data in HubSpot.
- Build and maintain repeatable dashboards providing visibility into top-of-funnel health, channel and campaign ROI (e.g., events, ads, activations).
- Eliminate the need for ad-hoc reporting by leadership through scalable and consistent reporting practices.
Lead Scoring & Segmentation
- Maintain the existing lead scoring model, ensuring new forms and activities are properly mapped.
- Partner with the marketing team to analyze lead progression and provide insights to inform future improvements.
Cross-Functional Collaboration
- Work closely with RevOps to ensure HubSpot data integrates smoothly with Salesforce, enabling clean handoffs and visibility across the GTM stack.
- Serve as the marketing-side owner of HubSpot data without direct responsibility for Salesforce architecture.
Strategic & Analytical Thinking
- Understand the why behind requests and identify when a task may not fully address the underlying problem.
- Proactively propose scalable, efficient, and improved ways to leverage HubSpot.
- Balance hands-on execution with independent problem-solving and strategic thinking.
Qualifications & Experience:
- Proven experience managing HubSpot or similar marketing automation platforms.
- Strong understanding of marketing operations, campaign execution, and demand generation.
- Skilled in data management, reporting, and building dashboards.
- Ability to analyze lead progression, segment audiences, and maintain lead scoring models.
- Collaborative mindset with experience working cross-functionally with sales, RevOps, and marketing teams.
- Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.
What Success Looks Like:
- A clean, optimized, and fully functional HubSpot instance.
- Repeatable, actionable dashboards providing insight into marketing performance.
- Efficient workflows and campaigns with measurable impact.
- Data-driven recommendations for continuous improvement of marketing operations.
