Job description:
This role focuses on building campaigns, creating assets, optimizing performance, and supporting the marketing and sales teams through hands-on execution. This is ideal for someone who enjoys building, testing, and improving marketing workflows and assets.
Campaign & Asset Creation
- Build email campaigns, workflows, and nurturing sequences in HubSpot.
- Create and publish landing pages, forms and CTAs.
- Manage marketing lists, segmentation, and lead scoring (as directed)
- Implement A/B tests for marketing activities like emails and landing pages.
Content Execution
- Ensure all content is optimized for SEO using HubSpot tools.
CRM & Database Support
- Maintain data hygiene, update contact records, and audit lists.
- Ensure proper tagging and tracking of leads across campaigns.
Technical & Operational Support
- Assist with connecting integrations, tracking codes, and web analytics
- Ensure all assets follow brand guidelines and email best practices.
Performance Monitoring & Reporting
- Track campaign performance and prepare weekly/monthly reports.
- Monitor KPIs such as email engagement, conversion rates, lead flow, and page performance.
- Identify issues (e.g., broken workflows, low-performing emails) and make recommendations.
Qualifications:
- 2+ years Hands-on HubSpot experience (Marketing Hub required).
- HubSpot certifications (Email Marketing, Marketing Hub, or CRM)
- Experience building and launching emails (sequences and marketing emails) within HubSpot.
- Understanding of marketing automation basics: segmentation, workflows, A/B testing, forms, lead capture.
- Strong attention to detail and ability to manage multiple projects.
- Basic familiarity with analytics tools (HubSpot analytics, Google Analytics, etc.)
Nice-to-Have Skills
- Basic HTML/CSS for email/landing page troubleshooting.
- Experience supporting sales and marketing alignment (lead routing, lists, etc.)
- Amenable to work shifting schedules, including US hours/night shift, weekends and holidays, and overtime.
- Amenable to work in Alabang, Muntinlupa City one work in office resumes.
