HEAD, USAGE & MERCHANT PARTNERSHIPS

The Head of Merchant Partnerships Marketing leads the department responsible for driving usage and growth of BPI Credit, Debit, and Prepaid Cards. The role ensures market share expansion in billings, credit card loans, and profitability through strategic customer usage programs and campaigns. It also manages merchant partnerships to strengthen loyalty, preference, and differentiation of BPI Cards, contributing significantly to overall business growth.

Responsibilities

• Grows BPI Credit, Debit, and Prepaid Cards billings and Credit Card Loans
• Formulates and drives omnibus, retail, installment, and regional usage strategies to increase market share and profitability
• Increases revolver rates of Credit Cards through targeted usage programs
• Identifies and launches campaigns that generate incremental usage and preference for BPI Cards
• Understands customer segment needs, monitors competition, and develops differentiating programs to boost spend and frequency of card use
• Manages Section Heads and supervises ongoing programs to ensure delivery of objectives
• Monitors department performance through MIS reporting and identifies opportunities for growth
• Provides guidance, training, and career development support to team members
• Organizes staffing, promotions, and rotations to optimize team performance
• Collaborates with Data Science, Finance, and other divisions to execute marketing programs
• Implements compliance policies and ensures adherence to regulatory requirements
• Manages resources, budget, and personnel to maximize results
  
  

Qualifications

• Bachelor's degree in Business, Economics, Communication, or related field; MBA preferred
• At least 5 years of supervisory or management experience
• 4–5 years of marketing experience with background in strategy formulation
• Strong knowledge of credit card metrics (customer base, billings, loans, revolve rate, revenue)
• Financial acumen in campaign and program management
• Expertise in marketing, data analytics, account management, financial projections, and strategic planning
• People management, analytical, and strategic-thinking skills
• Proficient in oral and written communication; innovative and resourceful
• Attributes: results-oriented, resilient, adaptable, articulate, and passionate about strategic planning