Job Description
The Growthbacker Trainer is responsible for delivering engaging, practical, and results-driven training programs for sales team members at various stages of their development. This role focuses on onboarding new hires, conducting skills-based workshops, and reinforcing sales techniques such as cold calling, appointment setting, objection handling, and closing.
The ideal candidate is a confident communicator, experienced salesperson, and passionate educator who thrives on empowering others to succeed in a performance-driven environment.
Key Responsibilities
Scorecard Analysis & Training Calendar Development
Regularly review individual and team sales performance scorecards to assess trends in key areas such as:
Cold calling effectiveness
Appointment setting conversion rates
Follow-up consistency and client engagement
Sales presentations and objection handling
Use insights from scorecards to prioritize training needs and develop a dynamic, monthly and quarterly training calendar.
Collaborate with Training Managers and Trainers to ensure timely intervention and reinforcement of critical skills.
Daily Role Play Facilitation
Facilitate daily role play sessions and Hyperbound skill enhancement training to improve:
Appointment Setting and Lead Follow Up
Business Evaluation Call Role Plays
Hyperbound sales performance drills
Adapt role play formats based on team needs, new scripts, product updates, and sales campaign objectives.
Curriculum Design & Continuous Improvement
Evaluate and continuously refine the sales training curriculum based on real-time performance data, feedback, and evolving sales strategies.
Update content and training modules related to prospecting, qualification, lead nurturing, presentations, and closing techniques.
Integrate scorecard metrics directly into training content to ensure real-world application and outcome alignment.
Sales Onboarding & Skill Development
Lead the design and delivery of onboarding programs for new sales hires to reduce ramp-up time and ensure process mastery.
Embed coaching and reinforcement practices into the post-training experience.
Team Leadership & Cross-Functional Collaboration
Lead and mentor Growth Apprentices ensuring alignment with performance goals.
Partner closely with Training Managers to align training with business objectives and operational demands.
Training Impact & Reporting
Measure and report the impact of training programs through KPIs such as productivity, appointment rates, sales velocity, and close rates.
Continuously collect feedback from trainees to evolve the learning experience and improve results.
Call Listening & Performance Assessment
Listen to recorded sales calls from Growth Apprentices to evaluate:
Script adherence
Objection handling
Rapport-building
Call structure, tone, and overall professionalism
Document call quality findings and use them to guide individual and group coaching plans.
Strategic Sales Execution
Translate company vision into actionable sales strategies, initiatives, and goals across the organization.
Drive execution through well-defined KPIs focused on appointment setting, conversion rates, outbound outreach, and revenue growth.
Monitor weekly scorecards and pipeline health reports to ensure alignment with objectives and address performance gaps proactively.
Performance Management & Culture
Set clear expectations for team performance and maintain a culture of excellence, accountability, and continuous improvement.
Foster collaboration and synergy among direct reports to ensure consistent leadership standards, coaching practices, and client engagement across the board.
Champion a coaching-driven sales culture where team members invest in skill-building and team morale.
