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Shopee

Growth Strategy Associate - FBS

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  • Posted 20 hours ago
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Job Description

Job Description:

  • Define Growth Investment Strategy: Determine how FBS investments should be allocated across seller and buyer growth levers to maximize adoption and program expansion.
  • Drive Seller Growth Strategy: Identify key seller pain points and develop programs that accelerate seller onboarding, retention, and scaling within FBS.
  • Drive Buyer Demand Strategy: Identify and activate the most effective demand drivers (e.g., vouchers, marketing levers) to increase buyer awareness and adoption of FBS.
  • Optimize Growth Investment Efficiency: Evaluate the cost-effectiveness of seller and buyer growth initiatives and recommend the most efficient ways to deploy investments.
  • Test, Learn, and Scale Growth Levers: Continuously analyze initiative performance, identify successful growth drivers, and scale initiatives that deliver meaningful adoption impact.
  • Lead Cross-Functional Growth Initiatives: Partner with Marketing, Operations, and Commercial teams to design and launch initiatives that unlock new growth opportunities.

Requirements:

  • Bachelor's degree in Business, Economics, Data Analytics, or related fields
  • 2+ years of experience in consulting, strategy, business analytics, category management, or e-commerce preferred
  • Proven track record of leading projects that deliver measurable business impact
  • Strong analytical mindset with the ability to evaluate growth initiatives, investment efficiency, and program performance
  • Strong critical thinking and problem-solving skills with sound business judgment
  • Ability to translate data and insights into strategic recommendations and actionable initiatives
  • Effective communicator and collaborator-comfortable working across teams and with leadership
  • Self-starter with high ownership, attention to detail, and drive to continuously improve processes and outcomes

More Info

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About Company

Shopee Pte. Ltd. is a Singaporean multinational technology company that specialises in e-commerce. The company was launched in Singapore in 2015, before it expanded abroad. As of 2021, Shopee is considered the largest e-commerce platform in Southeast Asia with 343 million monthly visitors.

Job ID: 144431933