Customer Journey Optimization in Fintech Using Analytics and Experimentation
Join iCash, Canada's largest online short-term lender, powering 1.96 million instant loans and serving over half a million customers nationwide. Since 2016, iCash has delivered fast, fully digital, and responsibly structured lending-saving customers $178M+ while earning thousands of five-star reviews. Licensed across multiple provinces, they combine automation, fair lending, and 24/7 e-Transfer funding to set the fintech benchmark. Here, product innovation meets ethical finance-where growth is engineered, trust is measurable, and every feature directly impacts real financial lives.
Career Snapshot
Employment Type: Full-time
Shift: Night Shift, Weekends Off
Work Setup: Permanent Work from Home
Salary: PHP 50,000 - PHP 75,000
Why You'll Love Working Here
- Competitive Salary Package
- Night differential pay to maximize your earnings
- Permanent WFH arrangement
- HMO coverage with free dependent upon regularization
- Prime office location in Ortigas (Easy access to MRT stations, restaurants, and banks)
- Fixed weekends off
- Salary Advance Program through our banking partner (Eligibility and approval subject to bank assessment. Available to account holders with minimum of 6 months company tenure.)
- Unlimited upskilling through Emapta Academy courses (Want to know more Visit: https://emapta.com/training-calendar/)
- Free 24/7 access to our office gyms (Ortigas and Makati) with a free physical fitness trainer!
- Exclusive Emapta Lifestyle perks (hotel and restaurant discounts, and more!)
- Unlimited opportunities for employee referral incentives across the organization
- Standard government and Emapta benefits
- Total of 20 annual leaves to be used on your own discretion
- Fun engagement activities for employees
- Mentorship and exposure to global leaders and teams
- Career growth opportunities
- Diverse and supportive work environment
About the Role
As a Growth Product Specialist, you will lead how digital lending products evolve by turning customer behavior, funnel performance, and data insights into structured product decisions that deliver measurable growth. This role goes beyond support or execution-it requires ownership of product direction, experimentation strategy, and end-to-end customer journey optimization.
You will operate at the core of a high-performing fintech environment, working cross-functionally with engineering, analytics, risk, and compliance to ensure every product enhancement improves conversion, retention, and customer trust.
Qualifications
- 3-5 years of experience as a Product Manager or Growth Product Managerin a digital, SaaS, fintech, or tech-driven environment
- Proven track record of translating analytics insights into product strategies, structured actions, and measurable growth outcomes
- Strong expertise in customer journey mapping, funnel analysis, A/B testing, and experimentation frameworks
- Demonstrated ability to analyze user behavior and convert insights into product decisions and feature improvements
- Hands-on experience with product analytics tools (e.g., Mixpanel, Amplitude, Google Analytics)
- Experience working within product development lifecycles (discovery, delivery, iteration)
- Strong collaboration experience with engineering, data, design, and business stakeholders
- Strong stakeholder management and data storytelling skills
- Excellent English communication skills (written and verbal)
- Must have experience in a product management role (non-call center environment) with exposure to digital product development lifecycles
Responsibilities
- Own end-to-end Customer Journey Maps for both products
- Identify growth opportunities, friction points, and funnel drop-offs
- Translate insights into structured product and customer experience improvements
- Lead development of growth-focused product features such as Credit Health
- Define hypotheses, success metrics, and experimentation roadmaps
- Partner with Analytics to request, analyze, and interpret data
- Collaborate with Engineering, Risk, Compliance, and Growth teams to align priorities and delivery
- Ensure a consistent, trustworthy, and compliant customer experience
Welcome to Emapta Philippines!
Join a team that values camaraderie, excellence, and growth. Recognized as one of HR Asia's Best Companies to Work For in Asia 2025 and a finalist in 2026 Inspiring Workplaces Awards Asia, Emapta stands proudly alongside industry giants, offering stability and exciting career opportunities. Your career flourishes here with competitive compensation, international clients, and a work culture focused on collaboration and innovation. Work with global clients across industries, supported by a stable foundation and like-minded professionals passionate about making an impact. We empower your success with opportunities for personal and professional development in an inclusive environment.
Apply now and be part of the #EmaptaEra!
