Google Business Profile, PPC, & Bing Ads Specialist (Remote)

Company: JL Closets

Location: Remote

JL Closets, South Florida's highest-rated custom closet and organization solutions provider serving 8 counties in the US, is seeking a skilled Google Business Profile, PPC, and Bing Ads Specialist. This role is focused on managing Google Local Ads, PPC campaigns, and Bing Ads to ensure top placement in local search results and maximize lead generation. If you have proven expertise in driving paid local visibility and generating results across multiple platforms, we'd love to hear from you.

Responsibilities:

Google Business Profile & Local Ads:

• Manage and optimize Google Business Profile (GBP) listings for maximum local search visibility across our service counties.
• Create, monitor, and optimize Local Service Ads (LSAs) to ensure top placement in Google's local map search results.
• Ensure GBP compliance with Google guidelines, maintaining accurate business information and responding to reviews to build trust.

Google Ads (AdWords) PPC Campaign Management:

• Plan, execute, and manage Google Ads campaigns, including Search Ads, Display Ads, and Local Service Ads.
• Develop and implement advanced bidding strategies such as manual CPC, eCPC, target CPA, and target ROAS to maximize campaign performance.
• Conduct A/B testing for ad creatives, headlines, and descriptions to optimize performance.
• Leverage ad formats and extensions (e.g., location extensions, callouts) to improve engagement and conversions.

Bing Ads Campaign Management:

• Set up, optimize, and manage Bing Ads campaigns to reach additional local audiences.
• Develop tailored strategies for Bing Ads to complement Google campaigns and maximize visibility across platforms.
• Monitor Bing-specific performance metrics (e.g., CTR, CPC, Quality Score) and adjust campaigns to meet goals.

Performance Monitoring & Data Analysis:

• Analyze campaign performance metrics across Google and Bing platforms, including CTR, CPC, ROAS, and conversion rates.
• Use tools such as Google Ads Manager, Bing Ads Manager, Google Analytics, and Google Tag Manager to generate insights and recommendations.
• Provide regular performance reports and actionable insights to stakeholders.

Ad Budget & ROI Optimization:

• Manage daily ad spend efficiently across Google and Bing campaigns to ensure cost-effectiveness and maximize lead generation.
• Allocate budgets strategically across platforms based on performance and potential ROI.

Competitor Analysis & Keyword Research:

• Conduct in-depth keyword research for both Google and Bing to identify high-value local search terms.
• Monitor competitors paid strategies on both platforms to refine targeting and maintain a competitive edge.

Requirements:

Technical Expertise:

• Proven experience managing Google Business Profile Local Ads, Google Ads, and Bing Ads campaigns.
• Advanced knowledge of bidding strategies (manual CPC, target CPA, ROAS-based bidding, and eCPC).
• Expertise in A/B testing and campaign experimentation to identify the best-performing combinations across platforms.
• Strong understanding of local search trends and strategies to rank in Google and Bing's local map packs.

Analytical Skills:

• Ability to analyze data and campaign performance metrics across multiple platforms.
• Proficiency with tools such as Google Ads Manager, Bing Ads Manager, Google Analytics, and third-party tracking solutions.

Industry Knowledge:

• Familiarity with the US market, especially in local service industries.
• Strong knowledge of Google's and Bing's guidelines for local advertising compliance.

Soft Skills:

• Exceptional communication skills (fluent in English) to provide regular updates and detailed reports.
• Highly organized, self-motivated, and able to manage multiple campaigns independently.

What We Offer:

• Long-term collaboration and growth opportunities in a high-demand industry.
• A chance to help expand our reach across 8 counties and drive measurable business results.

Why Join JL Closets

JL Closets is South Florida's premier provider of custom storage solutions. With a strong reputation for quality and service, we've become the go-to choice for homeowners in 8 counties. As part of our team, you'll have the opportunity to ensure our services are visible to the right customers at the right time across multiple advertising platforms.

To Apply:

Please submit the following to [Confidential Information]

1. Your resume.
2. A portfolio of successful Google Ads, Bing Ads, and Local Service Ads campaigns.
3. A brief explanation of how you've helped businesses achieve top visibility in local searches.
4. A short 3-4 min video introduction.