PPC Specialist II Bilingual

This is a remote position.

We are seeking a PPC Specialist with proven expertise in Bing Ads (Microsoft Advertising) and Google Ads. The ideal candidate is bilingual (English and Spanish) and has hands-on experience running and optimizing lead generation campaigns for service-based businesses. This role requires analytical skills, creativity, and the ability to scale campaigns efficiently while maintaining quality and profitability.

• Plan, launch, and manage PPC campaigns across Bing Ads and Google Ads focused on lead generation.
• Conduct keyword research, audience targeting, and competitor analysis to identify new growth opportunities.
• Write, test, and refine ad copy to maximize CTR and conversion rates.
• Optimize campaigns daily for CPL, CPA, ROAS, and lead quality.
• Set up and manage conversion tracking, UTMs, and analytics integrations.
• Perform A/B testing on ad creatives, bidding strategies, and landing pages.
• Monitor campaign performance and provide weekly and monthly performance reports.
• Identify trends, insights, and areas for improvement to scale performance effectively.
• Collaborate with the management and operations teams to align lead flow with service capacity.
• Stay current with industry trends, Google and Microsoft Ads updates, and emerging PPC strategies.
  
  

Requirements

QUALIFICATIONS

• Minimum 2+ years of hands-on PPC experience (Google Ads and Bing Ads required).
• Proven success in lead generation campaigns (preferably in service-based industries).
• Bilingual (English and Spanish) both written and spoken.
• Strong proficiency in Google Ads, Microsoft Advertising, Google Analytics, and Tag Manager.
• Deep understanding of bidding strategies, keyword optimization, and conversion tracking.
• Experience with landing page optimization and data analysis.
• Excellent English communication skills, both written and verbal.
• Strong analytical, problem-solving, and time management skills.
• Must be able to work during PST business hours.
  
  

TECHNICAL REQUIREMENTS:

• Computer Specifications
  
  

Minimum Intel Specs

Processor: Core i7 8th generation (and above)

Core i5 10th generation (and above)

RAM: Minimum of 12 GB

Storage: 128 GB SSD or higher

Graphics: 2 GB graphics memory

Minimum AMD Specs

Processor: AMD Ryzen 5,7,9 (Minimum series 3600)

RAM: Minimum of 12 GB

Storage: 128 GB SSD or higher

Graphics: 2 GB graphics memory

Macintosh Specs

Processor: Core i7/ i5 / M1/ M2

RAM: Minimum of 12 GB

Storage: 128 GB SSD or higher

Graphics: 2 GB graphics memory

• Main Internet Speed Requirement
  
  

Jitter: below 10ms

Latency: below 160ms

Upload: more than 25mbps

Download more than 40 mbps

Using internet speedtest:

VoIP Speed Test | 8x8 // Aircall's VoIP Speed Test | Aircall// VoIP Speed Test: Check Your Network Reliability (getvoip.com)

LAN Cable is a must.

• Power Backup
  
  

A reliable power backup that could sustain a minimum of 8 hours (full shift)

Examples: Generators// Solar Panels// Portable power inverters etc. (UPS is not enough)

• Internet Backup (Secondary internet)
  
  

Jitter: below 10ms

Latency: below 160ms

Upload: minimum of 25mbps

Download: minimum of 25mbps

Power and Internet Backup is a MUST.

Benefits

• This is a full-time remote position, requiring a stable internet connection and a quiet workspace.
• Must be available to work shifts aligned with Pacific Standard Time (PST).
• Compensation is provided on a weekly basis.
• Rate for the position $4.00/hr. USD.
• Can start immediately.