At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.
Job Description
The Events & Experiences Manager serves as a strategic and operational lead responsible for the end-to-end execution of brand activations and experiential marketing for the Globe portfolio. This role drives experience strategy through deep insighting, trend-spotting, and rigorous risk assessment, ensuring campaigns come to life through high-quality program and show management.
This role oversees event-specific metrics to ensure all leads and engagement data are validated and funneled into the proper systems for remarketing. By orchestrating complex cross-functional stakeholders and managing key venue and ad-hoc partnerships, this subject matter expert ensures every project from planning to post-event analysis aligns with brand goals and delivers measurable ROI.
Duties And Responsibilities
Experience Strategy and Planning:
- Develop event strategies based on consumer insights and behavioral data to ensure alignment with brand goals.
- Monitor industry and cultural trends to recommend and implement innovative digital and physical experiences.
- Conduct thorough risk assessments (safety, technical, and reputational) for every execution to ensure seamless delivery.
- Manage end-to-end event planning, including budgeting, logistics, and on-site execution.
Program And Show Management
- Oversee the technical flow of event programs, including stage management, talent coordination, and choreography. Ensure that everything aligns with Globe and industry's best practices.
- Manage and optimize on-ground platforms to ensure a consistent brand presence and drive user engagement.
Stakeholder And Partnership Orchestration
- Serve as the primary contact for internal and external stakeholders, ensuring alignment across cross-functional teams.
- Manage relationships with venue partners and coordinate ad-hoc event partnerships that align with brand objectives.
- Oversee external communications with vendors, sponsors, and partners to ensure high-quality collaboration and adherence to Globe standards.
Post-Event Analysis And Reporting
- Evaluate event success against KPIs and prepare reports highlighting key insights and areas for improvement.
- Support the Events and Experiences Department by applying best practices and continuously enhancing future strategies
Requirements
- 5 to 7 years of relevant experience in events and experiential marketing
- Proven success in managing large, complex projects with diverse stakeholders
- Experience in creating event strategies, show management, and formal risk assessments
- Demonstrated ability in managing venue partnerships and event data workflows
- Expertise in event production, execution principles, and technical choreography
- Strong understanding of brand strategy, integrated marketing, and experience analytics is preferred
- Knowledge of emerging trends (AI, XR) and post-event ROI analysis is preferred
- Bachelor's Degree in Communications, Marketing, Humanities, Psychology, or a related field
Equal Opportunity Employer
Globe's hiring process promotes equal opportunity to applicants, Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants.
Globe's Diversity, Equity and Inclusion Policy Commitment can be accessed here
Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.
