The Employer Branding Supervisor strengthens SGV's reputation as an employer of choice by developing targeted branding strategies, managing key digital channels, and ensuring compelling, consistent messaging across platforms. The role leads the Careers Microsite, social media presence, digital campaigns, and employer branding events while coordinating with internal teams and external partners to attract and engage top talent through a clear, cohesive employer brand.
Responsibilities
Brand Strategy & Content Development
- Develop and execute employer branding strategies to enhance SGV's talent positioning.
- Create and curate engaging content that highlights culture, opportunities, and employee stories.
- Ensure consistent brand messaging across all employer brand touchpoints.
Digital Marketing & Social Media Management
- Manage SGV's Careers Microsite—content, structure, and user experience.
- Lead strategy and daily content flow for Facebook, LinkedIn, and Instagram.
- Collaborate with media buyers on digital marketing campaigns, including Google AdWords.
- Use analytics and insights to refine digital and social media strategy.
- Utilize multi-channel communication tools to improve candidate experience and conversion.
Stakeholder & Vendor Collaboration
- Work with creative agencies, media partners, universities, and internal teams (Talent, BMC, Engagement).
- Align branding initiatives and campaigns with business and talent objectives.
Events & Employer Engagement
- Lead planning and execution of employer branding events and campus activities.
- Support internal initiatives that reinforce SGV's employer brand.
Reporting & Team Leadership
- Track employer brand metrics and recommend strategic improvements.
- Supervise Employer Branding associates and guide day-to-day execution.
- Stay current on employer branding and digital marketing trends.
Qualifications
- At least 5 years of experience in employer branding, digital marketing, talent attraction marketing, or related fields.
- Experience in project management, campaign execution, and social media advertising.
- Strong communication skills with the ability to develop engaging content.
- Solid understanding of employer branding, digital platforms, and analytics-driven decision-making.
- Strong organizational skills and ability to manage multiple initiatives simultaneously.
- Effective collaboration skills for working with cross-functional teams and external partners.
Good-to-Have
- Experience with Google AdWords or performance marketing tools.
- Background working with creative agencies, universities, or vendor partners.
- Creative thinking and ability to generate fresh content ideas.
- Additional certifications in digital marketing or employer branding.
