The Senior Marketing Specialist will report directly to the Marketing Director and play a key role in both the strategic planning and execution of Email, SMS, and Onsite promotional initiatives. This role is responsible for managing the promotional calendar, optimizing marketing programs through data-driven insights, improving automated trigger campaigns, delivering performance reporting, and managing team priorities.
The role supports multiple e-commerce brands, including AmericanMuscle.com, ExtremeTerrain.com, AmericanTrucks.com, Ecklers.com, and Throtl.com.
Key Responsibilities
Promotional Strategy
- Independently manage and execute the promotional calendar across all brands, including in-house and vendor-funded campaigns
- Develop and recommend promotional strategies and oversee end-to-end implementation
- Strategize and optimize Email, SMS, and Onsite copy, subject lines, sender names, pre-headers, and other test variables
- Propose, execute, and analyze A/B tests, ensuring successful initiatives are implemented across relevant channels
Triggered Automations
- Continuously optimize automated trigger programs with a focus on key performance indicators
- Plan, build, and enhance Email and SMS automation workflows
- Coordinate updates and improvements to transactional messaging
Campaign and Project Management
- Compile monthly Email and SMS performance reports and develop recommendations for future campaigns
- Collaborate with the Creative Team to improve email design and layout
- Oversee production workflows for retention marketing channels, including Email, SMS, and Onsite
- Manage ad hoc marketing requests from internal teams such as Customer Service, Social, IT, Product Data, and Video
- Lead marketing sweepstakes initiatives to support customer acquisition
- Manage multiple projects simultaneously while contributing to broader direct response marketing strategies
- Organize and prioritize team workloads to ensure timely and high-quality delivery
Reporting and Analysis
- Prepare weekly, monthly, and ad hoc performance reports
- Present insights and recommendations to stakeholders and leadership as required
Required Qualifications
- 57 years of eCommerce marketing experience
- Strong project management skills with the ability to manage multiple priorities
- Proven experience analyzing key performance metrics to drive data-informed decisions
- Demonstrated autonomy and sound judgment in decision-making
- Hands-on experience working with an Email Service Provider (ESP)
- Strong working knowledge of Microsoft Office
- Excellent organizational, analytical, and problem-solving skills
- Strong written and verbal communication skills
- Ability to meet deadlines in a fast-paced, changing environment
- Ability to work independently and collaboratively within a team
- Bachelor's degree in Marketing, Communications, Business, or equivalent practical experience
