Position: E-Commerce Marketing Manager
The Company is looking for a dynamic and results-driven E-Commerce Marketing Manager to lead and execute integrated marketing strategies across influencer marketing, affiliate programs, e-commerce, social media, and brand activations.
This role is ideal for someone who can balance strategic leadership with hands-on execution, while also building and scaling the marketing department, establishing systems, and developing new team members.
Key Responsibilities
1. Marketing Leadership & Strategy
- Develop and execute overall marketing strategies aligned with business goals
- Lead planning for product launches, campaign spikes, and major sales events
- Analyze market trends, competitors, and customer insights to improve performance
- Set KPIs and monitor performance across all marketing channels
- Drive overall brand growth and revenue impact
2. Building the Marketing Department
- Help establish and structure the marketing department from the ground up or scale existing team
- Define roles, workflows, and responsibilities across the team
- Create and implement Standard Operating Procedures (SOPs) for all marketing functions
- Develop systems for campaign planning, approvals, reporting, and execution
- Ensure smooth coordination between marketing, ads, sales, and creative teams
3. Team Management, Hiring & Training
- Recruit, onboard, and train new marketing hires
- Mentor and develop team members for performance and growth
- Conduct regular training sessions on marketing systems, tools, and best practices
- Build a strong, performance-driven and collaborative team culture
- Conduct performance reviews and provide continuous feedback
4. Influencer & Affiliate Marketing
- Lead influencer and affiliate strategy, partnerships, and execution
- Manage collaborations, content approvals, and campaign performance tracking
- Oversee affiliate programs including incentives and optimization
- Coordinate with paid ads team for boosted content and performance alignment
5. Campaigns, PR & Budget Management
- Conceptualize and execute integrated marketing campaigns
- Lead PR initiatives including PR kits and brand exposure efforts
- Manage marketing budgets and ensure strong ROI
- Handle payments for influencers, affiliates, and campaign activities
6. E-Commerce Marketing
- Drive growth across TikTok Shop, Shopee, and Lazada
- Plan promotions, vouchers, discounts, and livestream campaigns
- Optimize platform performance using data-driven strategies
7. Events & Brand Activations
- Lead planning and execution of events, photoshoots, and activations
- Coordinate with internal teams and external partners
- Ensure high-quality execution and brand representation
- Act as brand representative or host when needed
8. Social Media & Community Management
- Oversee social media strategy, content planning, and engagement
- Manage community programs (e.g., ambassadors, brand groups)
- Ensure consistent brand visibility and audience growth
9. Campaign Execution (Spike Days & Livestreams)
- Lead execution of major campaign days and sales events
- Coordinate livestream strategies with influencers and affiliates
- Monitor real-time performance and optimize campaigns during execution
10. Content & Creative Direction
- Oversee marketing creatives and content across all channels
- Provide direction to design and content teams
- Ensure brand consistency and high-quality output
11. Reporting & Performance Management
- Track and analyze campaign performance and ROI
- Prepare reports for business reviews and leadership updates
- Use data insights to improve future campaigns and strategy
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or related field
- Proven experience in a marketing leadership role (e-commerce/digital preferred)
- Strong background in influencer marketing, affiliate marketing, and campaign execution
- Experience with TikTok Shop, Shopee, and Lazada is a strong advantage
- Strong leadership, organizational, and project management skills
- Creative, data-driven, and highly strategic thinker
- Excellent communication and stakeholder management skills
- Amenable to work onsite in Cubao, Quezon City (Monday to Friday).
