Responsible for website management and data SEO optimization.
Essential Duties and Responsibilities:
Primary Responsibilities:
- Work with internal and external teams to coordinate and complete projects related to hanessupply.com, empirerigging.com, and eltlift.com websites, including data optimization, site migrations, UI improvements, SEO, and PPC campaigns.
- Monitor, support, and execute ongoing SEO/SEM improvements and performance across the e-commerce experience.
- Utilize data provided by 3rd party PIM to increase available SKU count and optimize the supporting data architecture behind the products, including categorization, images, attributes, searchability, and implementing upsell and cross-sell features.
- Create work instructions and document processes utilized to enhance data to properly direct external teams.
- Builds web pages using keyword mining and SEO best practices, assists with uploading creative content management, including homepages, blogs, and key content pages.
- Work with Sales & Marketing to execute and monitor promotions on site.
- Works with 3-party software platforms, developers, and consultants for site management and optimization.
- Work with external teams to ensure all websites are updated to the latest versions of platforms and pass security scans.
Secondary Responsibilities:
- Centralize and control account access for website administration, analytics, or marketing tools such as Google Marketing Platforms, Magento, WordPress, Hubspot, and other websites and platforms tied to e-commerce.
- Constantly analyze the e-commerce business, as well as the competitive environment & industry trends, to identify site experience and customer experience improvements that will drive incremental business.
- Maintains awareness of copyright & trademark infringement liability and external service provider's responsibilities in maintaining lawful usage. Ensure appropriate implementation of HSI & external manufacturers branding & style guides for merchandising products and building web pages on all sites.
- Ensure compliance & accurate representation of technical product data, and adherence to industry standards.
- Researches and understands: PCI Compliance Policies, ISO standards, and GDPR.
- Privacy, security, copyright, and taxation laws
- The Federal Trade Commission (FTC), as it relates to the use of commercial emails, online advertising, and consumer privacy laws
- Flexibility to support other departments with tasks that come up on an ad hoc basis.
- Work with and support others within the Marketing Team, including providing work instructions related to website tasks to help them succeed in their primary responsibilities.
- Observes all safety procedures, rules, and regulations, and instructions in performance of job duties.
