edamama is the #1 online-to-offline (O2O) platform focused on products and services for parents and families in the Philippines! We're a mama-led company (with dads, aspiring parents, and kid-at-hearts on board too!) on a mission to make parenting easier. Think content, commerce, and community wrapped up in one supportive space. We've reached another milestone in 2023 when we started to branch out into retail aiming to have 100 stores in the next 5 years!
What You'll Do
We are looking for a data-driven Performance & Marketplace Growth Manager to own paid acquisition, TikTok Shop growth, and key marketplace initiatives across Shopee and Lazada. This role will play a critical part in driving traffic, conversion, and GMV through performance marketing, LIVE selling, creator partnerships, and continuous optimization across the full funnel.
Key Responsibility Areas
Performance Marketing
- Plan, execute, and optimize paid acquisition campaigns across Meta, Google, TikTok, and other relevant platforms
- Own performance metrics including CAC, ROAS, CTR, CVR, AOV, and LTV
- Manage media budgets and provide regular performance reporting and insights
- Collaborate with creative teams to develop high-performing ad concepts and formats
TikTok Shop
- Own the TikTok Shop growth strategy, driving traffic, conversion, and GMV
- Manage TikTok Shop Ads (Product Ads, LIVE Ads, Affiliate Ads)
- Build and scale creator and affiliate programs to drive consistent sales
- Plan and execute LIVE selling campaigns, including hosts, scripts, promos, and schedules
- Track TikTok Shop KPIs including GMV, ROAS, CVR, AOV, and affiliate contribution
Shopee & Lazada
- Support growth initiatives on Shopee and Lazada, including campaign participation, promos, and traffic-driving activities
- Coordinate on-platform ads (Shopee Ads, Lazada Sponsored Solutions) with Commercial team to improve visibility and conversion
- Analyze marketplace performance (traffic, conversion, sales uplift) and recommend optimizations
Growth & Optimization
- Analyze full-funnel performance and identify opportunities across acquisition to retention
- Run structured experiments and A/B tests across channels and formats
- Monitor trends, platform updates, and competitor activityWork with Commercial and Ops teams to ensure listings, pricing, and stock availability support campaigns
What We're Looking For
- At least 5 years experience in growth, performance, or D2C marketing
- Proven hands-on experience managing paid media and TikTok Shop
- Strong understanding of TikTok content culture, LIVE selling, and affiliate ecosystems
- Experience with tools such as Meta Ads Manager, TikTok Ads Manager, Google Analytics, and TikTok Shop Seller Center
- Experience working with creators, influencers, or agency partners
- Data-driven mindset with strong analytical and problem-solving skills
- Ability to work cross-functionally and manage multiple initiatives simultaneously
